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Communicating Through the Coronavirus: How Top Brands are Responding to COVID-19

No industry is immune to the effects of COVID-19 and while there’s no right way to communicate with your employees or consumers in these uncertain times, brands need to proceed cautiously.  Knowing this, many marketers have avoided addressing the novel Coronavirus for fear of appearing tone-deaf...

Managing Fallout from the College Admissions Bribery Scandal 1

Managing Fallout from the College Admissions Bribery Scandal

When news of a criminal conspiracy makes headlines across the nation, people pay attention and wait hungrily for the next juicy details. Every company, government, and individual involved must spring into action to fix what may have gone wrong. Sounds familiar? The college admissions bribery...

When Crises Come Knocking – Part 2: How & When to Respond

We've talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking - Part 1: Planning is Essential First,...

When Crises Come Knocking – Part 1: Planning is Essential

Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with. Over these next four blogs, I will offer...

PR Nightmares – Who Handled it Better? 2

PR Nightmares – Who Handled it Better?

United Airlines vs. American Airlines   By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United Airlines. After...