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4 PR Benefits of April Fools’ Day Jokes

The internet was a dangerous place last Monday, April 1. From your childhood Mr. Potato Head reinventing himself as a cooler, more hipster piece of produce, April Fools' Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR...

5 Marketing Lessons from Netflix’s Ultimate Beastmaster

I’m heading into 2019 with a lot of exciting changes: I started a marketing internship at UPRAISE in the beautiful city of San Francisco, I’ll be moving into a new apartment in August, and I started watching the fitness obstacle course show “Ultimate Beastmaster” on...

When Crises Come Knocking – Part 3: Moving Forward

In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a crisis and minimizing its impact. ...