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The Fun Starts When the Trade Show Ends

Now the fun begins! The crowds are gone, booth breakdown is underway and that flight home is just on the horizon.  Your work at this trade show is nearly done, but is it? Savvy organizations wring every ounce of opportunity from trade shows by creating pre-show, at-show...

5 Marketing Lessons from Netflix’s Ultimate Beastmaster

I’m heading into 2019 with a lot of exciting changes: I started a marketing internship at UPRAISE in the beautiful city of San Francisco, I’ll be moving into a new apartment in August, and I started watching the fitness obstacle course show “Ultimate Beastmaster” on...

When Crises Come Knocking – Part 3: Moving Forward 1

When Crises Come Knocking – Part 3: Moving Forward

In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a crisis and minimizing its impact. ...