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Using Visuals to Tell Your Brand’s Story

To tell a good story, it usually involves the five senses. But when it comes to digital marketing, it’s hard to relay touch, taste, and smell so sight and sound have to dominate. When done well, it captures people’s attention and tricks the other senses...

4 Ways to Grow Your YouTube Channel – Without Paid Ads

YouTube hosts over 2 billion logged-in users every month. That’s close to 1/3 of the internet. Here are some tips to help you take advantage of this opportunity whether you’re seeking more subscribers or debating whether to start a channel.  1. Keyword Research This is one...

5 Ways to Keep Your Marketing Database Clean

An inaccurate marketing database can plague an organization for many reasons, but the most pressing one is the issue of lead quality. In fact, U.S. companies say that, on average, 30% of their data is inaccurate. When your marketing team sends unqualified leads to sales,...

reviews-listings

Harness the Power of Listings and Reviews

We often recommend to clients that part of their marketing programs include building out a presence in web directories and securing positive reviews of their company and products or services. With hundreds of potential directories on which to list your company and hundreds more sites where...

Pro Tips for Instagram Business Accounts

Instagram is one of the most popular social media apps with over 1 billion people using it monthly. According to Hootsuite, 200 million Instagram users visit at least one business profile daily and 1/3 of the most viewed stories are from businesses. Here are some...

The Beginner’s Guide to Social Media Metrics

Data is an essential resource when it comes to marketing strategy, and in the realm of digital marketing — social media metrics hold tons of valuable information. In this blog, we’re exploring the basics of social media metrics and breaking down how to implement specific...

How PR & Marketing Will Change Post COVID-19 – Part 2

The current global landscape has taught us how to deftly navigate the world of PR and marketing throughout COVID-19. Last week, we explored some of the communications trends we’ve been seeing from companies lately, and those we predict will continue in the post-COVID era. We...

10 Easy Metrics to Determine The King of your Content

The phrase, “content is king,” is a quote often cited in the world of online marketing, search engine marketing and content marketing. The quote originates from an essay written in 1996 by Microsoft founder, Bill Gates. Gates describes the future of the Internet as a...

Social Media Platforms: A Look at the Key Differences 1

Social Media Platforms: A Look at the Key Differences

By 2021, it’s estimated that roughly 3.1 billion people will be on social media. For context, that’s about the same number of people as the population of China, India and the U.S. combined. With the wide reach that social media offers and an ever-expanding audience...

Transform Your Brand into a Digital Powerhouse Using Cross-Promotion

We’ve all heard how powerful of a tool social media has become for modern businesses. Furthermore, it’s no secret that it serves as an integral segment of a company’s marketing efforts in terms of its ability to allow brands to showcase the magnitude and potential...