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Selecting an Agency: It’s All About Exciting Ideas

Participating in my first new business meeting in 1986 was an eye-opening and terrifying experience for a young account executive. Would I present my part and my agency effectively, would I crash and burn in front of my bosses, would the execs from the prospect...

Met Gala 2019: Our 10 Favorite “Camp” Looks

Here are 10 of our favorite "Camp" looks from the Met Gala. Whether it be commercials during a football game or designer clothes on well known celebrities, creating brand awareness can come in all forms!...

4 Simple Reasons Why Influencers and Brands Make Successful Pairs

Becoming an “Instagram famous” public figure is glamorous and coveted, and no one has quite figured out the algorithm that launches these individuals to astronomical success. Social media influencers tend to be bloggers or business owners who evolve into lifestyle icons in their respective communities....

5 Marketing Lessons from Netflix’s Ultimate Beastmaster

I’m heading into 2019 with a lot of exciting changes: I started a marketing internship at UPRAISE in the beautiful city of San Francisco, I’ll be moving into a new apartment in August, and I started watching the fitness obstacle course show “Ultimate Beastmaster” on...

Why You Need an Integrated Public Relations and Marketing Strategy

It takes two to tango. – My Mom It takes two! Businesses tend to underestimate the need for a public relations program or a marketing strategy, but in reality, you really need both to succeed. In this blog post, I’ll lay out why a business needs...