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reviews-listings

Harness the Power of Listings and Reviews

We often recommend to clients that part of their marketing programs include building out a presence in web directories and securing positive reviews of their company and products or services. With hundreds of potential directories on which to list your company and hundreds more sites where...

Why Influencer Marketing is Crucial to Media Relations Success

As social media continues to grow by leaps and bounds, popular networks such as Instagram and Twitter have become some of the most crowded corners of the internet. With so much happening so quickly on social media networks, is it even possible for brands to...

podcast-marketing

8 Best Practices for Podcast Marketing

So you started a podcast. Great! Now what? Having an interesting topic and a few good episodes are not enough to gain listeners and subscribers. With a large population working from home and having less interactions, podcasts are becoming more and more popular. What differentiates...

Brand Marketing Through the Coronavirus Crisis

At the beginning of the pandemic, we discussed the different ways in which top brands were responding to the initial effects of COVID-19. Now, nearly four months since the onset, brands are still struggling to find a balance between letting consumers adjust to the new...

Tiktok-Marketing-Strategy

Incorporating TikTok into Your Social Media Marketing Strategy

TikTok is an immense platform with a global audience and an ever expanding user demographic. More popular than SnapChat and Twitter, TikTok offers a major opportunity to advertisers. The app is also less saturated with ads than other social or entertainment platforms (think YouTube, Facebook...

People Don’t Hate Ads—They Hate Bad Ads

As a marketer, digital advertising should be a critical part of your marketing mix, helping you reach and engage qualified audiences. However, if you don’t start with a comprehensive digital marketing strategy, it’s likely that your ads will perform suboptimally. When establishing a digital marketing strategy,...

More Young Companies Go It Alone, Effective Marketing Is the Secret Sauce

Trends in Venture Capital (VC) funding are one factor driving young companies to focus on building long-term successful businesses versus the “quick ramp and sell” force fed by VCs. This article, written by Mark Suster, analyzes trends in Seed, Series A and B funding over...

5 Free SEO Tools You Should Be Using

Search Engine Optimization, or SEO, is the practice of optimizing your website and social media content so that it can be discovered through a search engine’s organic results page. While there are a number of factors that influence the algorithm of a search engine results...

What to Expect When You’re Expecting (to be Acquired)

Want to get your business acquired for millions, or maybe even billions of dollars? UPRAISE works with dozens of startups and the vast majority seek VC funding, a quick ramp up and then acquisition (although an increasing number are opting to avoid VC funding and build...

5 Fundamentals of Marketing You Need to Know

Marketing is complex and can encompass a wide range of disciplines, strategies, and perspectives. For any business leader or associate, developing a solid understanding of how this field operates can be difficult. Honing in on each function of marketing, ranging from strategy to content and...