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Why Influencer Marketing is Crucial to Media Relations Success

As social media continues to grow by leaps and bounds, popular networks such as Instagram and Twitter have become some of the most crowded corners of the internet. With so much happening so quickly on social media networks, is it even possible for brands to...

Super Bowl LIV Ads Bring the Nostalgia & the Funny: Our Top 5 Favorites

While Super Bowl LIV didn’t go as planned for us San Francisco 49ers fans, there was one silver lining to such a disappointing ending – the commercials. This year didn’t disappoint, with many brands bringing highly engaging and hilarious content. These are our top five favorite...

What to Expect When You’re Expecting (to be Acquired)

Want to get your business acquired for millions, or maybe even billions of dollars? UPRAISE works with dozens of startups and the vast majority seek VC funding, a quick ramp up and then acquisition (although an increasing number are opting to avoid VC funding and build...

5 Fundamentals of Marketing You Need to Know

Marketing is complex and can encompass a wide range of disciplines, strategies, and perspectives. For any business leader or associate, developing a solid understanding of how this field operates can be difficult. Honing in on each function of marketing, ranging from strategy to content and...

PR & Marketing Industry Terms You Should Know

Our industry is full of terms and phrases that may sound like random jargon from an outsider’s perspective. Below are common PR terms in context and untangled to help you get your bearings if you’re just starting out in the industry.  Backlink A link that one website...

Transform Your Brand into a Digital Powerhouse Using Cross-Promotion

We’ve all heard how powerful of a tool social media has become for modern businesses. Furthermore, it’s no secret that it serves as an integral segment of a company’s marketing efforts in terms of its ability to allow brands to showcase the magnitude and potential...

5 Media Spokesperson Personas of the Golden State Warriors

The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...

Met Gala 2019: Our 10 Favorite “Camp” Looks

Here are 10 of our favorite "Camp" looks from the Met Gala. Whether it be commercials during a football game or designer clothes on well known celebrities, creating brand awareness can come in all forms!...

Why Your Business Should Be Present (and Active) on Social Media 1

Why Your Business Should Be Present (and Active) on Social Media

One of the most common questions we get from clients is why do they need to be active on social media. This question is especially relevant for our B2B clients. Their thought is that social media is really only successful for consumer companies, as driving...