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How to Drive Organic Impact with Press Content

Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It’s also a well-known industry fact that media logos on your site can increase conversion rates and build trust with your target audience.  While pitching and securing media coverage is...

5 Ways to Secure Media Briefings at Trade Shows

Nine out of 10 people attend trade shows to learn about the newest innovations in product design. Nine out of  10 companies participate in trade shows for networking opportunities and branding exposure. Source: Center for Exhibition Industry Research Companies have cool products and updates to share and attendees...

Holiday Gift Guide Pitching Starts in the Summer 1

Holiday Gift Guide Pitching Starts in the Summer

The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C...

The Fun Starts When the Trade Show Ends

Now the fun begins! The crowds are gone, booth breakdown is underway and that flight home is just on the horizon.  Your work at this trade show is nearly done, but is it? Savvy organizations wring every ounce of opportunity from trade shows by creating pre-show, at-show...

Trifo Vacuums Up Media Coverage at CES 2019

In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two:  PerceptIn would focus on robotics for business applications, Trifo would focus on consumer applications. As a result of this...