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Digital Disruption: How Technology is Changing the PR Industry

Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices?  Media Monitoring Software  Being able to semi-automate some of the most time consuming (and painstakingly tedious) aspects of media relations...

How To Improve The Focus of Your Media Pitch

Pitching story ideas to media and influencers is one of those areas where if you ask 10 people about best practices, you’ll get 10 answers. I developed my core pitch style based on an expert in a very different industry – recruiting. I’ve forgotten the book,...

How to Make the Most out of Money20/20 2

How to Make the Most out of Money20/20

World leaders in payments, banking, financial services and fintech industries will gather for Money20/20. This event is where technology meets money, money meets people, people meet ideas and ideas become reality....

Holiday Gift Guide Pitching Starts in the Summer 3

Holiday Gift Guide Pitching Starts in the Summer

The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C...

5 Media Spokesperson Personas of the Golden State Warriors

The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...

Trifo Vacuums Up Media Coverage at CES 2019

In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two:  PerceptIn would focus on robotics for business applications, Trifo would focus on consumer applications. As a result of this...

The Evolution of Media Pitching

Media pitching has evolved drastically over the years. Over the break, I rented The Post. I've always been interested in moves about journalism, the Pentagon Papers/Watergate era in our history and any movie that features quality actors such as Tom Hanks and Meryl Streep. Several scenes begin...

Don’t Drop the PR Ball Before the Ball Drops

The holiday season is upon us; food, family, time off, the works. But when it comes to marketing and PR initiatives, B2B companies have a tendency come to a complete halt until the New Year. This blog will explore four tips when it comes to...