Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It’s also a well-known industry fact that media logos on your site can increase conversion rates and build trust with your target audience. While pitching and securing media coverage is...
Everyone wants media coverage, but with inboxes filling up faster than ever and news being shouted from every platform, sometimes it can feel impossible to get noticed by the media. It’s not enough to just distribute a press release over the wire. According to Oberlo,...
2020 changed everything: how and where we work, the way we communicate, the way we greet one another, and how we pitch media. At the beginning of the pandemic, the news cycle was extremely chaotic. Reporters that used to cover business quickly began exclusive coverage of...
Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices? Media Monitoring Software Being able to semi-automate some of the most time consuming (and painstakingly tedious) aspects of media relations...
If 2020 has taught business leaders anything, it’s that anything and everything can change in an instant so it’s important that your plans adjust with the times. One area hit hardest by the COVID-19 pandemic are events and conferences. According to Bloomberg, more than 50...
It can be better to ask for forgiveness than for permission, and recently Prince Harry and Meghan Markle have proved just that. In the past few weeks, a lot of talk has circulated in the U.S. and British media about the Duke and Duchess of...
Pitching story ideas to media and influencers is one of those areas where if you ask 10 people about best practices, you’ll get 10 answers. I developed my core pitch style based on an expert in a very different industry – recruiting. I’ve forgotten the book,...
World leaders in payments, banking, financial services and fintech industries will gather for Money20/20. This event is where technology meets money, money meets people, people meet ideas and ideas become reality....
The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C...
The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...