If 2020 has taught business leaders anything, it’s that anything and everything can change in an instant so it’s important that your plans adjust with the times. One area hit hardest by the COVID-19 pandemic are events and conferences. According to Bloomberg, more than 50...
It can be better to ask for forgiveness than for permission, and recently Prince Harry and Meghan Markle have proved just that. In the past few weeks, a lot of talk has circulated in the U.S. and British media about the Duke and Duchess of...
Pitching story ideas to media and influencers is one of those areas where if you ask 10 people about best practices, you’ll get 10 answers. I developed my core pitch style based on an expert in a very different industry – recruiting. I’ve forgotten the book,...
World leaders in payments, banking, financial services and fintech industries will gather for Money20/20. This event is where technology meets money, money meets people, people meet ideas and ideas become reality....
The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C...
The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...
In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two: PerceptIn would focus on robotics for business applications, Trifo would focus on consumer applications. As a result of this...
Media pitching has evolved drastically over the years. Over the break, I rented The Post. I've always been interested in moves about journalism, the Pentagon Papers/Watergate era in our history and any movie that features quality actors such as Tom Hanks and Meryl Streep. Several scenes begin...
The holiday season is upon us; food, family, time off, the works. But when it comes to marketing and PR initiatives, B2B companies have a tendency come to a complete halt until the New Year. This blog will explore four tips when it comes to...
As I was doing errands one Sunday in February, I heard an NPR piece on the radio that covered the firing of Lewis Wallace, an editor at Marketplace, who posted on his personal blog, “Objectivity is dead and I’m OK with it.” Taken both by...