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How to Drive Organic Impact with Press Content

Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It’s also a well-known industry fact that media logos on your site can increase conversion rates and build trust with your target audience.  While pitching and securing media coverage is...

Preparing to Pitch Media in a Post-Pandemic World

2020 changed everything: how and where we work, the way we communicate, the way we greet one another, and how we pitch media.  At the beginning of the pandemic, the news cycle was extremely chaotic. Reporters that used to cover business quickly began exclusive coverage of...

Digital Disruption: How Technology is Changing the PR Industry

Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices?  Media Monitoring Software  Being able to semi-automate some of the most time consuming (and painstakingly tedious) aspects of media relations...

How To Improve The Focus of Your Media Pitch

Pitching story ideas to media and influencers is one of those areas where if you ask 10 people about best practices, you’ll get 10 answers. I developed my core pitch style based on an expert in a very different industry – recruiting. I’ve forgotten the book,...

How to Make the Most out of Money20/20 2

How to Make the Most out of Money20/20

World leaders in payments, banking, financial services and fintech industries will gather for Money20/20. This event is where technology meets money, money meets people, people meet ideas and ideas become reality....

Holiday Gift Guide Pitching Starts in the Summer 3

Holiday Gift Guide Pitching Starts in the Summer

The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C...

5 Media Spokesperson Personas of the Golden State Warriors

The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...