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Brand Marketing Through the Coronavirus Crisis

At the beginning of the pandemic, we discussed the different ways in which top brands were responding to the initial effects of COVID-19. Now, nearly four months since the onset, brands are still struggling to find a balance between letting consumers adjust to the new...

How PR & Marketing Will Change Post COVID-19 – Part 2

The current global landscape has taught us how to deftly navigate the world of PR and marketing throughout COVID-19. Last week, we explored some of the communications trends we’ve been seeing from companies lately, and those we predict will continue in the post-COVID era. We...

COVID-19

How PR & Marketing Will Change Post COVID-19 – Part 1

There was a time when a great product experience was the only thing consumers really expected from a company. However, over the past few years, consumers have been demonstrating an increased awareness for what companies are doing and saying, and how they’re involving themselves in...

Communicating Through the Coronavirus: How Top Brands are Responding to COVID-19

No industry is immune to the effects of COVID-19 and while there’s no right way to communicate with your employees or consumers in these uncertain times, brands need to proceed cautiously.  Knowing this, many marketers have avoided addressing the novel Coronavirus for fear of appearing tone-deaf...