Trade show planning is so much more than just setting up a table and chairs in a large convention center. It’s a great way to get face time with your customers and prospects, learn about industry trends, and talk with media. Hundreds of little details...
Many of the companies we work with, startups and even mid-sized companies, have aspirations for their marketing programs that are bigger than their marketing budgets. We have developed several strategies to help these companies create an outsized market presence on a budget that works for them. By market presence, we...
Brands across B2B, consumer, government and non-profit have begun experimenting with live streaming video as part of their ongoing communications program. Some of the most recognizable names include Sony, NASA, The White House, Salesforce, and Martha Stewart. Brands aren’t doing this just for fun; stats point...
Choosing which fintech conferences or tradeshows that best fit your company and public relations strategy can be difficult. From Money 20/20 to Finnovate, we share 13 of the top fintech conferences in the US and their speaker deadlines: 1. 2020 Fintech World October 4-5, 2018; Washington, DC Speaker...
It takes two to tango. – My Mom It takes two! Businesses tend to underestimate the need for a public relations program or a marketing strategy, but in reality, you really need both to succeed. In this blog post, I’ll lay out why a business needs...
Submitting to speak at cybersecurity conferences can be overwhelming. From the constantly shifting deadlines, abrupt changes to criteria, and the vast number of conferences in any one industry, making sure deadlines aren’t missed and the best content is submitted is a full-time job. To make things...
At our agency, we're constantly looking for and trying out new public relations and marketing tools to improve our marketing tactics and measure the results of our campaigns. In this blog post, I'll highlight some of our favorite tools and how they can help you...
Why submit to speak at a conference? This is a question we get from our clients a lot - is it really worth the time to complete speaking submissions and hope that we get accepted to at least one of them? Keep reading to decide for...
“Do I need a public relations agency?” This is a search query that many of you have probably typed into Google before. In San Francisco alone, it’s searched more than 10,000 times per month. While public relations and marketing seem taboo to some cybersecurity companies, there...
“UPRAISE is a marketing and public relations agency.” Then why are they talking about computer science? Well, let me introduce myself before I scare you away with a possibly foreign concept. I study Computer Science and Business at Lehigh University and have recently joined UPRAISE as...