Participating in my first new business meeting in 1986 was an eye-opening and terrifying experience for a young account executive. Would I present my part and my agency effectively, would I crash and burn in front of my bosses, would the execs from the prospect...
The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...
Here are 10 of our favorite "Camp" looks from the Met Gala. Whether it be commercials during a football game or designer clothes on well known celebrities, creating brand awareness can come in all forms!...
In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two: PerceptIn would focus on robotics for business applications, Trifo would focus on consumer applications. As a result of this...
April Fools' Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR stunts....
Choosing which public relations conference or tradeshow best fits your company and public relations strategy can be difficult. From PRSA to PRNews, below we share 27 of the top 2019 public relations conferences in the U.S. and their speaker deadlines...
Trade shows are a great way to get face time with your customers and prospects, learn about industry trends, and talk with media. Hundreds of little details go into planning these events, large and small, and they all play a key role in making sure...
Many of the companies we work with, startups and even mid-sized companies, have aspirations for their marketing programs that are bigger than their marketing budgets. We have developed several strategies to help these companies create an outsized market presence on a budget that works for them. By market presence, we...
Brands across B2B, consumer, government and non-profit have begun experimenting with live streaming video as part of their ongoing communications program. Some of the most recognizable names include Sony, NASA, The White House, Salesforce, and Martha Stewart. Brands aren’t doing this just for fun; stats point...
Choosing which fintech conferences or tradeshows that best fit your company and public relations strategy can be difficult. From Money 20/20 to Finnovate, we share 13 of the top fintech conferences in the US and their speaker deadlines: 1. 2020 Fintech World October 4-5, 2018; Washington, DC Speaker...