• Sort Blog:
  • All
  • Conference Prep
  • Content Marketing
  • Crisis Management
  • Digital Marketing
  • How To
  • Public Relations
  • Social Media
  • Strategy
  • UPRAISE Perspective
  • Video Testimonial

Why Influencer Marketing is Crucial to Media Relations Success

As social media continues to grow by leaps and bounds, popular networks such as Instagram and Twitter have become some of the most crowded corners of the internet. With so much happening so quickly on social media networks, is it even possible for brands to...

Communicating Through the Coronavirus: How Top Brands are Responding to COVID-19

No industry is immune to the effects of COVID-19 and while there’s no right way to communicate with your employees or consumers in these uncertain times, brands need to proceed cautiously.  Knowing this, many marketers have avoided addressing the novel Coronavirus for fear of appearing tone-deaf...

Moving Your Career Along in a Static Economy

Millions of marketing people have 1-5 years’ experience and are thinking about how to accelerate their career growth in terms of experiences, income and education. Despite Coronavirus, you don’t need to slow down your growth, although your growth may come in different ways. Here are...

10 Tips for Perfecting Your Public Speaking Skills

A skilled public speaker can persuade, inspire and captivate an audience. Although inspiring the masses may seem like a long shot, even the greatest speakers in history implemented tips to improve their public speaking skills. Mastering the art takes time and practice, but these ten...

PR & Marketing Industry Terms You Should Know

Our industry is full of terms and phrases that may sound like random jargon from an outsider’s perspective. Below are common PR terms in context and untangled to help you get your bearings if you’re just starting out in the industry.  Backlink A link that one website...

Selecting an Agency: It’s All About Exciting Ideas

Participating in my first new business meeting in 1986 was an eye-opening and terrifying experience for a young account executive. Would I present my part and my agency effectively, would I crash and burn in front of my bosses, would the execs from the prospect...

5 Media Spokesperson Personas of the Golden State Warriors

The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...

Met Gala 2019: Our 10 Favorite “Camp” Looks

Here are 10 of our favorite "Camp" looks from the Met Gala. Whether it be commercials during a football game or designer clothes on well known celebrities, creating brand awareness can come in all forms!...

Trifo Vacuums Up Media Coverage at CES 2019

In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two:  PerceptIn would focus on robotics for business applications, Trifo would focus on consumer applications. As a result of this...