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nano-influencer

5 Reasons Why It’s More Effective to Work with Nano-Influencers

Nano-influencers are a relatively new type of influencer. Their accounts are neither glamorous nor polished and their photos aren’t retouched with dozens of filters. They are everyday people with a following ranging from 1,000 to 5,000 and tend to be a trusted voice with highly...

Cultivating a Community Through LinkedIn Groups: 5 Best Practices

The pandemic has caused businesses worldwide to cancel their annual conferences and many of their speaking sessions or trade show booths. Unable to network in-person and attend industry-related events, it’s safe to say that some of us are lacking a sense of community. If this...

4 Ways to Grow Your YouTube Channel – Without Paid Ads

YouTube hosts over 2 billion logged-in users every month. That’s close to 1/3 of the internet. Here are some tips to help you take advantage of this opportunity whether you’re seeking more subscribers or debating whether to start a channel.  1. Keyword Research This is one...

Pro Tips for Instagram Business Accounts

Instagram is one of the most popular social media apps with over 1 billion people using it monthly. According to Hootsuite, 200 million Instagram users visit at least one business profile daily and 1/3 of the most viewed stories are from businesses. Here are some...

The Beginner’s Guide to Social Media Metrics

Data is an essential resource when it comes to marketing strategy, and in the realm of digital marketing — social media metrics hold tons of valuable information. In this blog, we’re exploring the basics of social media metrics and breaking down how to implement specific...

COVID-19 Content: Memes and Misinformation 1

COVID-19 Content: Memes and Misinformation

Information sharing takes many different forms, one of which is memes. Whether you’re receiving them in your Instagram feed or they’re gracing your group chat, it’s hard to escape the widely popularized, image/copy combos. Keeping with the theme of reflecting pop culture and societal concerns...

TikTok, The Basics 2

TikTok, The Basics

TikTok, the social media platform that’s taken the world by storm. It reached over 800 million subscribers within a year and a half of its 2018 launch and shows no signs of slowing down. Most people recall TikTok as the hit pop single by Kesha,...

Social Media Platforms: A Look at the Key Differences 3

Social Media Platforms: A Look at the Key Differences

By 2021, it’s estimated that roughly 3.1 billion people will be on social media. For context, that’s about the same number of people as the population of China, India and the U.S. combined. With the wide reach that social media offers and an ever-expanding audience...

Proven Ways to Up Your Facebook Engagement: Here’s How!

Facebook is more than a leisure tool, it’s a low-cost marketing mechanism that can easily take a brand to new heights. Nearly everyone has a Facebook account, including grandparents lounging in the living room to executives from multi-million dollar companies, which means there are about...