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Improving Customer Experience in the Social Commerce Age

We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and services, and it’s

Leveraging Social Media Data to Predict Consumer Trends

Social media generates data every single second of every day. It’s overwhelming to even think about using this data to predict a trend in a landscape where it feels like as soon as you have a handle on one trend, we’re onto the next!  With an

What’s the Difference Between Influencers and Brand Ambassadors?

Utilizing both influencers and brand ambassadors can be a valuable marketing tool to increase brand awareness and help you gain new customers. People greatly value recommendations from their network and in today’s constantly shifting social media landscape, it’s essential to have as many advocates of

How to Foster a Community on Social Media

The pandemic fueled a society longing for human connection. Luckily, we had social media to connect us virtually which caused a spike in the percentage of time we spent on our phones. How can brands leverage this to foster a community on social media? Here are

When Are Paid Media Opportunities Worth the Cost?

Paid, owned and earned media are used every day by public relations and marketing professionals, but while owned and earned media are free, is paid media worth the cost? When is it worth spending money? Will there be a high ROI if the money is

Which Social Networks Should Get Your Ad Spend in 2021?

Never before have companies had such far-reaching access to existing and potential customers as we now have thanks to social media. A study done for Hootsuite's Digital 2021 report shows that as of January 2021, there are more than 4.2 billion social media users, meaning

5 Ways to Measure Social Media Marketing

Of all the PR activities being used today, social media has the most measurement capabilities. Unlike most other PR tactics, like earned media placements, social media can be much more easily tied to your return on investment if you are using the right tools to

nano-influencer

5 Reasons Why It’s More Effective to Work with Nano-Influencers

Nano-influencers are a relatively new type of influencer. Their accounts are neither glamorous nor polished and their photos aren’t retouched with dozens of filters. They are everyday people with a following ranging from 1,000 to 5,000 and tend to be a trusted voice with highly

Cultivating a Community Through LinkedIn Groups: 5 Best Practices

The pandemic has caused businesses worldwide to cancel their annual conferences and many of their speaking sessions or trade show booths. Unable to network in-person and attend industry-related events, it’s safe to say that some of us are lacking a sense of community. If this