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Digital Disruption: How Technology is Changing the PR Industry

Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices?  Media Monitoring Software  Being able to semi-automate some of the most time consuming (and painstakingly tedious) aspects of media relations...

How PR & Marketing Will Change Post COVID-19 – Part 2

The current global landscape has taught us how to deftly navigate the world of PR and marketing throughout COVID-19. Last week, we explored some of the communications trends we’ve been seeing from companies lately, and those we predict will continue in the post-COVID era. We...

COVID-19 Content: Memes and Misinformation 1

COVID-19 Content: Memes and Misinformation

Information sharing takes many different forms, one of which is memes. Whether you’re receiving them in your Instagram feed or they’re gracing your group chat, it’s hard to escape the widely popularized, image/copy combos. Keeping with the theme of reflecting pop culture and societal concerns...

5 Social Media Posts Your Future Boss Doesn’t Want to See

If you’re actively looking for a job, it’s important to remember that employers use your social media as a second screening test. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and about 43% of...

Tiktok-Marketing-Strategy

Incorporating TikTok into Your Social Media Marketing Strategy

TikTok is an immense platform with a global audience and an ever expanding user demographic. More popular than SnapChat and Twitter, TikTok offers a major opportunity to advertisers. The app is also less saturated with ads than other social or entertainment platforms (think YouTube, Facebook...

10 Easy Metrics to Determine The King of your Content

The phrase, “content is king,” is a quote often cited in the world of online marketing, search engine marketing and content marketing. The quote originates from an essay written in 1996 by Microsoft founder, Bill Gates. Gates describes the future of the Internet as a...

Social Media Platforms: A Look at the Key Differences 2

Social Media Platforms: A Look at the Key Differences

By 2021, it’s estimated that roughly 3.1 billion people will be on social media. For context, that’s about the same number of people as the population of China, India and the U.S. combined. With the wide reach that social media offers and an ever-expanding audience...

How to Measure the Return on Your Instagram Investment

In part one of our Instagram series, we covered the best strategies for increasing brand awareness on Instagram. Now I’d like to discuss how to prove whether or not your strategy is working by measuring your Instagram ROI. Related Post: Increasing Your Company’s Brand Awareness on...

How to Make the Most out of Money20/20 3

How to Make the Most out of Money20/20

World leaders in payments, banking, financial services and fintech industries will gather for Money20/20. This event is where technology meets money, money meets people, people meet ideas and ideas become reality....

Transform Your Brand into a Digital Powerhouse Using Cross-Promotion

We’ve all heard how powerful of a tool social media has become for modern businesses. Furthermore, it’s no secret that it serves as an integral segment of a company’s marketing efforts in terms of its ability to allow brands to showcase the magnitude and potential...