Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts?...
Trade shows are the first step toward making a splash in a larger market. Beneficial for launching new products, networking and more, exhibiting at a trade show is an integral piece of marketing that brands often forget. Planning is not easy, it gets busy, and...
Now the fun begins! The crowds are gone, booth breakdown is underway and that flight home is just on the horizon. Your work at this trade show is nearly done, but is it? Savvy organizations wring every ounce of opportunity from trade shows by creating pre-show, at-show...
Here are 10 of our favorite "Camp" looks from the Met Gala. Whether it be commercials during a football game or designer clothes on well known celebrities, creating brand awareness can come in all forms!...
In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two: PerceptIn would focus on robotics for business applications, Trifo would focus on consumer applications. As a result of this...
April Fools' Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR stunts....
“UPRAISE is a marketing and public relations agency.” Then why are they talking about computer science? Well, let me introduce myself before I scare you away with a possibly foreign concept. I study Computer Science and Business at Lehigh University and have recently joined UPRAISE as...
We've talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking - Part 1: Planning is Essential First,...
"Glossier is cult, it’s not niche." Emily Weiss, Founder of Glossier If you live in San Francisco and use social media, rode BART or Muni, or walked anywhere downtown in early 2018, you probably saw a Glossier advertisement. The San Francisco pop-up shop is now gone,...
UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer packaged goods (CPG) brands and retailers...