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Overcoming Obstacles to Achieve Trade Show Success 1

Overcoming Obstacles to Achieve Trade Show Success

Trade shows are the first step toward making a splash in a larger market. Beneficial for launching new products, networking and more, exhibiting at a trade show is an integral piece of marketing that brands often forget. Planning is not easy, it gets busy, and...

The Fun Starts When the Trade Show Ends

Now the fun begins! The crowds are gone, booth breakdown is underway and that flight home is just on the horizon.  Your work at this trade show is nearly done, but is it? Savvy organizations wring every ounce of opportunity from trade shows by creating pre-show, at-show...

Met Gala 2019: Our 10 Favorite “Camp” Looks

Here are 10 of our favorite "Camp" looks from the Met Gala. Whether it be commercials during a football game or designer clothes on well known celebrities, creating brand awareness can come in all forms!...

Trifo Vacuums Up Media Coverage at CES 2019

In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two:  PerceptIn would focus on robotics for business applications, Trifo would focus on consumer applications. As a result of this...

When Crises Come Knocking – Part 2: How & When to Respond

We've talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking - Part 1: Planning is Essential First,...

How Glossier’s Marketing Strategy Has Created a Beauty Empire

"Glossier is cult, it’s not niche." Emily Weiss, Founder of Glossier If you live in San Francisco and use social media, rode BART or Muni, or walked anywhere downtown in early 2018, you probably saw a Glossier advertisement. The San Francisco pop-up shop is now gone,...

Bethenny Frankel John McIndoe IRI Growth Summit

The Future of CPG: 2018 IRI Growth Summit Highlights

UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer packaged goods (CPG) brands and retailers...