Here are 10 of our favorite "Camp" looks from the Met Gala. Whether it be commercials during a football game or designer clothes on well known celebrities, creating brand awareness can come in all forms!...
In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two: PerceptIn would focus on robotics for business applications, Trifo would focus on consumer applications. As a result of this...
April Fools' Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR stunts....
“UPRAISE is a marketing and public relations agency.” Then why are they talking about computer science? Well, let me introduce myself before I scare you away with a possibly foreign concept. I study Computer Science and Business at Lehigh University and have recently joined UPRAISE as...
We've talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking - Part 1: Planning is Essential First,...
"Glossier is cult, it’s not niche." Emily Weiss, Founder of Glossier If you live in San Francisco and use social media, rode BART or Muni, or walked anywhere downtown in early 2018, you probably saw a Glossier advertisement. The San Francisco pop-up shop is now gone,...
UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer packaged goods (CPG) brands and retailers...
Marketers in most industries are intently focused on telling their stories, as they should be. How the CEO rose from rags to riches, how their new product will profoundly disrupt the marketplace, how that new breakthrough app will revolutionize how people date, and more. And...
The holiday season is upon us; food, family, time off, the works. But when it comes to marketing and PR initiatives, B2B companies have a tendency come to a complete halt until the New Year. This blog will explore four tips when it comes to...
First, let’s talk about how I ended up at UPRAISE. My junior year of college I was given an opportunity as a social media marketer for an online marketing agency. With previous experience in marketing and event planning, I had never thought much about a...