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10 Tips for Perfecting Your Public Speaking Skills

A skilled public speaker can persuade, inspire and captivate an audience. Although inspiring the masses may seem like a long shot, even the greatest speakers in history implemented tips to improve their public speaking skills. Mastering the art takes time and practice, but these ten...

How to Measure the Return on Your Instagram Investment

In part one of our Instagram series, we covered the best strategies for increasing brand awareness on Instagram. Now I’d like to discuss how to prove whether or not your strategy is working by measuring your Instagram ROI. Related Post: Increasing Your Company’s Brand Awareness on...

Holiday Gift Guide Pitching Starts in the Summer 1

Holiday Gift Guide Pitching Starts in the Summer

The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C...

4 Factors that Contribute to a Successful Client-Agency Relationship

Are you thinking about investing in a PR agency? Finding the perfect agency can be the difference between a great campaign or a PR bust. Like any relationship, the client-agency partnership is a two-way street, and if managed properly, should become stronger the longer you...

5 Media Spokesperson Personas of the Golden State Warriors

The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...

Managing Fallout from the College Admissions Bribery Scandal 2

Managing Fallout from the College Admissions Bribery Scandal

When news of a criminal conspiracy makes headlines across the nation, people pay attention and wait hungrily for the next juicy details. Every company, government, and individual involved must spring into action to fix what may have gone wrong. Sounds familiar? The college admissions bribery...

4 Modern Challenges PR Professionals Face

The role of today’s PR professionals is much different when compared to only a few years ago. The industry is noisy thanks in part to social media and the number of journalists continuing to decrease. But, for every challenge faced by a PR pro there...

When Marketers’ Eyes Are Bigger than Their Stomachs

Many of the companies we work with, startups and even mid-sized companies, have aspirations for their marketing programs that are bigger than their marketing budgets. We have developed several strategies to help these companies create an outsized market presence on a budget that works for them. By market presence, we...

Creative Ways to Grow Your Email Marketing List

Marketers are constantly looking for ways to add new contacts to their email lists. While paying for lists or adding old records was once a viable practice, things are changing and it’s only getting more difficult to bring in fresh contacts. So how DO you...