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Creative Ways to Grow Your Email Marketing List

Marketers are constantly looking for ways to add new contacts to their email lists. While paying for lists or adding old records was once a viable practice, things are changing and it’s only getting more difficult to bring in fresh contacts. So how DO you...

How Glossier’s Marketing Strategy Has Created a Beauty Empire

"Glossier is cult, it’s not niche." Emily Weiss, Founder of Glossier If you live in San Francisco and use social media, rode BART or Muni, or walked anywhere downtown in early 2018, you probably saw a Glossier advertisement. The San Francisco pop-up shop is now gone,...

When Crises Come Knocking – Part 1: Planning is Essential

Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with. Over these next four blogs, I will offer...

Speaking Opportunities: Start Now to Get On Stage

Speaking on stage at conferences can be an enticing “one-to-many” opportunity, a chance to reach a large number of prospective buyers or influencers in just 30 to 45 minutes. But getting that spot on stage can involve a lot of twists and turns along the...

Don’t Drop the PR Ball Before the Ball Drops

The holiday season is upon us; food, family, time off, the works. But when it comes to marketing and PR initiatives, B2B companies have a tendency come to a complete halt until the New Year. This blog will explore four tips when it comes to...

5 Qualities of Long-term Company/Agency Engagements

Finding a PR agency is tough. Finding a PR agency that specializes in your field, is within budget and has time to take on a new client is even tougher. Many of you probably start by searching something along the lines of "SF PR agency"...

content creation

3 Tips for a Successful Conference

When putting together a public relations strategy for a conference event or industry trade show, there are a myriad of factors to account for to ensure ultimate success. Attendees (and their employers) want to make sure the event is worth their time and investment, so as...

5 Digital Marketing Tools for Social Media Pros

Handling social media seems easy at first, but in the long run, the challenge of keeping it interesting and “fresh” can prove difficult. Is engagement dropping because you’re using the same font in all of your images with quotes? Are followers getting tired of the...