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Webinar

10 Common Webinar Mistakes to Avoid in 2020

Webinars have become an effective tool to showcase your product to an audience while also keeping them informed on a topic they’ve always wanted to learn more about. Especially now in 2020 when working from home is the new norm, webinars have become an increasingly...

How PR & Marketing Will Change Post COVID-19 – Part 2

The current global landscape has taught us how to deftly navigate the world of PR and marketing throughout COVID-19. Last week, we explored some of the communications trends we’ve been seeing from companies lately, and those we predict will continue in the post-COVID era. We...

10 Tips for Perfecting Your Public Speaking Skills

A skilled public speaker can persuade, inspire and captivate an audience. Although inspiring the masses may seem like a long shot, even the greatest speakers in history implemented tips to improve their public speaking skills. Mastering the art takes time and practice, but these ten...

How to Measure the Return on Your Instagram Investment

In part one of our Instagram series, we covered the best strategies for increasing brand awareness on Instagram. Now I’d like to discuss how to prove whether or not your strategy is working by measuring your Instagram ROI. Related Post: Increasing Your Company’s Brand Awareness on...

Holiday Gift Guide Pitching Starts in the Summer 1

Holiday Gift Guide Pitching Starts in the Summer

The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C...

4 Factors that Contribute to a Successful Client-Agency Relationship

Are you thinking about investing in a PR agency? Finding the perfect agency can be the difference between a great campaign or a PR bust. Like any relationship, the client-agency partnership is a two-way street, and if managed properly, should become stronger the longer you...

5 Media Spokesperson Personas of the Golden State Warriors

The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...

Managing Fallout from the College Admissions Bribery Scandal 2

Managing Fallout from the College Admissions Bribery Scandal

When news of a criminal conspiracy makes headlines across the nation, people pay attention and wait hungrily for the next juicy details. Every company, government, and individual involved must spring into action to fix what may have gone wrong. Sounds familiar? The college admissions bribery...

4 Modern Challenges PR Professionals Face

The role of today’s PR professionals is much different when compared to only a few years ago. The industry is noisy thanks in part to social media and the number of journalists continuing to decrease. But, for every challenge faced by a PR pro there...