TikTok and Clubhouse: How to Know Which Social Platforms are Right for Your Brand
With so many social platforms out there today, it can be difficult to decide which is best for your company. While sometimes it may seem like a good idea to have a presence on every social platform, it’s important to know which one fits best with your brand and the audience you want to reach.
As a marketing professional, it’s always good to think about where you should be investing your energy, time and marketing dollars. It’s easy to get caught in between all the different platforms available, but taking the time to really understand each social media app out there will be much more beneficial for your brand.
To help you get started on the research, we looked into two major social media apps and broke down the benefits of each one and how each of them work.
TikTok was first introduced to the world in 2018 and since then the app has grown tremendously and has gained 100 million users solely in the U.S. According to Business Insider, the app has become one of the most popular social media platforms among Generation Z.
The app is used to make short videos ranging anywhere from 60 seconds to three minutes. Users can film themselves doing pretty much anything from viral dance challenges and lip syncing to makeup tutorials or political activism. The app really gives people the chance to get creative and make their platform whatever they want.
Throughout the pandemic in 2020, the app became even more popular with people bored in lockdown and according to Hootsuite, it was the most downloaded app of 2020. While this is a fast-growing app and can be a great addition to your marketing plan, it’s important to keep in mind that most users on TikTok are under 30-years-old. However, turning to business stats, the app ranks as the second-biggest app in consumer spend. It has a higher rank than even YouTube or Netflix.
The Clubhouse app first launched in March 2020. With the world in lockdown and everyone at home, the app quickly garnered a lot of attention gaining over 6 million users since it’s launch. Clubhouse is similar to an exclusive chat room, where in order to be a part of the conversation you need to get an invite to join. It gives people the feeling of exclusivity like they’re joining a club hence the app’s name.
People can create, sell or talk about anything they want on the app and as a speaker, they can choose who enters the chat and who can speak during their presentation. As an audience member, you can raise your hand to join in on the conversation or just sit back and listen to what’s going on. It’s an audio chat social network or essentially one big conference call.
For businesses wanting to promote what they do or some kind of product, this would be a great social network to add to their social media plan. According to Forbes, for those that want to brand themselves as a thought leader for a specific niche, this is the right platform to be active on. It is important to remember, the app does not allow any video, it’s just profile pictures of users who are in the chat with whoever is speaking. This could be a pro for brands that really want to target the right audience because it will show them who’s actually interested in the conversation they’re starting but can also be seen as a con if there’s a product they want people to see or test out.