No one wants more useless emails cluttering their inbox. That’s why we’ve compiled a list of top newsletters to help you cut through the noise.
Check out some of the best PR and marketing newsletters below to stay informed—without overwhelming your inbox.
The Best PR and Marketing Newsletters
We’ll start with some of the more industry-specific, niche newsletters before expanding to a few with a broader scope.
Spin Sucks
Spin Sucks is a marketing consulting company with community groups and a pretty popular newsletter among a niche audience.
The newsletter provides a variety of tools, resources, examples and test cases, approaching marketing challenges through the lens of its patented ‘PESO model.’ This acronym stands for media that is Paid, Earned, Shared or Owned.
True to its name, Spin Sucks, places a strong emphasis on avoiding misleading or dishonest advertising. Instead, it focuses on amplifying authentic value in products, services and consumer experiences.
If you want to build brand awareness, enhance SEO, improve public relations and use content marketing to generate leads, the Spin Sucks newsletter has all sorts of tips and tricks to learn how to do so.
PR Daily
PR Daily, a Ragan Communications publication, provides case studies, industry trends and innovative techniques in PR and marketing.
As one of the most popular PR and marketing newsletters, it features:
- Important reports and news stories on PR and marketing.
- Case studies showing how industry leaders overcome challenges and innovate in unique industries.
- Insights into social media trends and strategies for effective marketing.
- Creative ideas, such as a guide to PR-oriented editing on Wikipedia.
- Methods for refined customer segmentation to improve targeting.
Ragan Communications’ website also has tons of news stories and test cases worth checking out. It also features interviews with some of the most successful and innovative marketers around.
Its daily, weekly, or monthly newsletter can also be a helpful reminder to check out the website and take a deeper dive into a variety of subject matter areas in the industry.
Sign up for the PR Daily Newsletter to stay informed!
Morning Consult
Morning Consult is a highly regarded, professional newsletter that provides insights across various industries.
What sets Morning Consult apart is its focus on data-driven insights, which power its marketing consulting business. In an industry where Big Data is becoming increasingly essential, this approach makes it a key player.
One of the major advantages of data-driven strategies is that they help marketers understand industry trends while avoiding one-size-fits-all solutions.
The weekly Morning Consult newsletter focuses on consumer insights. It is also an excellent reminder of and gateway to Morning Consult’s website, which has many more regularly updated marketing and PR blog posts, many of which are free.
Check out the Morning Consult newsletter for more information on trends and data-driven marketing strategies.
HubSpot
As one of the leading SaaS content marketing platforms, HubSpot has learned a great deal from its customers’ daily marketing challenges.
Its content production arm covers nearly every aspect of marketing. While much of its content aligns with its software offerings, many insights also apply more broadly to other platforms. Successful marketing often depends less on which platform you choose and more on how effectively you implement it across your organization. Alignment, process simplification, and training are key factors.
HubSpot offers several newsletters tailored to different needs:
- The Hubspot Marketing Blog Newsletter
- The Hubspot Sales Blog Newsletter
- The Hubspot Community Newsletter
Most of these newsletters provide links to long-form content, making them valuable resources for marketers who want to stay ahead.
Sign up for HubSpot email updates to receive top marketing content, case studies and expert insights.
Morning Brew
Morning Brew is another popular newsletter, although its scope is far broader than PR and marketing. It focuses on global news in many different categories, so readers can get a summary or cross-section of what’s going on without having to peruse a dozen different news sites.
Morning Brew’s got a little bit of everything, including:
- Business and Finance
- Tech and Innovation
- Pop Culture and Lifestyle
- Puzzles and Quizzes
It’s basically an ‘overview’ sort of newsletter. While it doesn’t hone in on a lot of niche challenges that marketers face, we’d argue that it’s still important for marketers to have a broad understanding of what’s going on in the world on a daily basis. Morning Brew makes it easy to stay informed.
Check out Morning Brew to learn more about what it has to offer!
The UPSIDE
We hope you’ll find some of the above newsletters useful!
While we’re at it, we should also mention that our newsletter, The UPSIDE, features industry news and insights from our team. Sign up to stay well-informed! Feel free to contact us if you ever need support with marketing or PR at your company—we’d love to help!