Our electronic devices have trained us how to use them. For computers, it’s a keyboard and either a mouse or a touchpad. For our phones and tablets, it’s apps, a touchscreen, miniature keyboard and maybe a virtual assistant, such as Siri. None of these resemble how people interact with each other, through conversation and diving into details on the topics they talk about.
Since 2015, Brain.ai and its team, led by Founder and CEO Jerry Yue, have been on a crusade to change all that. Funded by Laurene Powell Jobs (Steve Jobs’ widow), Goodwater Capital, Scott Cook (co-founder of Intuit) and WTT Investment, Brain pioneered one-shot learning natural language processing (NLP) in 2016, a fundamental technology in many of the widely-used language models today.
Natural Changes the Way People Search
Brain.ai built on this innovation by launching the Natural AI app in 2021, the world’s first consumer generative interface. People speak into their devices and Natural provides the information they want – no hunting for which is the right app to use. If a person speaks, “show me flights from San Francisco to New York, round trip, leaving Thursday and returning Sunday, business class,” Natural provides a range of options and prices, the person doesn’t have to decide whether to use the Expedia app, United Airlines app, or something else.
At the same time as launching the Natural app, Brain.ai announced $50 million in new funding, bringing the total raised to more than $80 million.
UPRAISE earned more than 50 Tier 1 articles for Natural and Brain.ai, which propelled the Natural AI app to one of the Top 20 app downloads in Apple’s App Store in 2022. Natural and Brain.ai were also recognized with more than a dozen awards, including Jerry Yue’s being named a Forbes 30 under 30.
Articles earned at Mobile World Congress
Articles published since announcement with Deutsche Telekom
Brain.ai Collaborates with Deutsche Telekom to Revolutionize Mobile Phones
Brain.ai then went to work on its next innovation. It partnered with Deutsche Telekom, one of the world’s largest integrated telecommunications companies, on developing strategies to improve the experience interacting with mobile phones.
Brain and Deutsche Telekom announced at Mobile World Congress in Barcelona an AI-based phone driven by the Natural AI technology. Natural AI dynamically creates interfaces on-demand, replacing the need for countless apps. Like a concierge, Natural AI takes over tasks and takes care of the details.
Today’s software and apps operate on predefined pathways, with programmers establishing fixed connections from user interfaces to backend functionalities. Lacking the context of these connections made by humans, today’s software cannot dynamically adjust or adapt to human needs in real-time, nor can they learn from past connections to adapt to future needs they’ve not seen before.
The T Phone Brain.ai presented with Deutsche Telekom includes an app-free interface that predicts and generates the next interface contextually, flowing with the user’s thoughts.
When you inquire on the T Phone, “What should I get for my grandma who’s been sick in bed?” it instantly crafts helpful interfaces tailored to your query. The user is presented with direct-buy options ranging from “Lap desks for bed-bound activities” to “Pillow wedges for neck and head support, reducing discomfort.” When interested in a product, the user can press any UI element for further exploration. For instance, selecting “How can this pillow be used?” unfolds a video interface beside the product details, showing real-life usage. This exemplifies the T Phone’s knack for generating context-aware, user-centric interfaces on-demand, making every interaction uniquely personalized.
Brain.ai’s goal is to enable computers to become natural extensions of peoples’ minds; that allows them to focus on what they want, not how to get there. AI has been used to make technology the center of our lives, consuming more of our time, data, and attention. Together with Deutsche Telekom, Brain is taking a different approach. The goal is to use AI to do the exact opposite – making humans the center of technology. People don’t go to apps, apps come to them.
Artificial intelligence and LLMs will soon be an integral part of mobile devices. Digital experiences will soon become both simpler and more human-like.
UPRAISE updated all of Brain.ai’s media materials and coordinated with Deutsche Telekom an extensive pre-brief campaign to maximize media attention prior to the “noise” of Mobile World Congress, one of the world’s largest trade shows and conferences. At the event, Brian.ai CEO Jerry Yue appeared on stage with Deutsche Telekom’s CEO Tim Höttges. We focused on new product, technology, telecom, lifestyle and product reviews media.
Brain.ai earned 229 articles in the first month after the announcement and a total of 368 articles since the February announcement.
“Without a lot of lead time, the UPRAISE team worked with me and the marketing team at Deutsche Telekom to organize and execute a very successful launch that highlighted Brain.ai’s innovation and leadership in harnessing the power of AI to improve the lives and experiences of consumers.”
Chief Executive Officer, Brain.ai
