When we decided to re-launch our philanthropy initiative with local nonprofits, choosing Raphael House as our introductory candidate was an easy decision. Moved by the organization’s longstanding commitment to helping San Francisco families at risk of or experiencing homelessness, their impressive success rate, and dedicated staff, we were eager to provide public relations and marketing support for their annual fundraiser, Gobble & Give.
Through tactful media relations and marketing strategy, we helped Raphael House promote Gobble & Give to increase event attendance. The results were overwhelming and included a clip on ABC 7 and more than $52,000 raised, making it the organization’s most successful fundraiser to date!
- Secured 27 original articles
- Social media following
Our recommendations to launch Ironpie included media pre-briefs, social media ad campaigns, participation in ShowStoppers® and creative events that drew media and prospects to the Trifo booth.
We did not have a product to send to editors in advance, so we had to rely on scheduled activities at CES for live viewings of the product at the show. By the end of the event, UPRAISE had: