The electric vehicle (EV) market is swimming in charging cables. Each new EV or plug-in hybrid car comes with a cable, and there are at least a dozen manufacturers of aftermarket cables. The market is divided into two segments: at-home EV chargers and portable chargers designed to travel with the car.
Founded by a dedicated group of electric vehicle (EV) enthusiasts, ShockFlo is on a mission to simplify and enhance the EV charging experience for everyone. With a commitment to innovation, ShockFlo has crafted a range of reliable and efficient chargers, designed for use in households, commercial establishments, and public areas.
Through close collaboration with automotive manufacturers, ShockFlo guarantees seamless compatibility with a wide range of electric vehicle models. The team of seasoned experts, boasting over a decade of collective experience within the EV industry, possess a deep understanding of the distinctive requirements of EV owners. This knowledge fuels the creation of solutions that transcend the mere notion of charging, transforming it into an integral and seamless facet of contemporary driving.
ShockFlo’s vertical integration strategy exemplifies the company’s dedication to maintaining superior quality standards by designing, developing and producing each product in house. By assuming direct control over the manufacturing process, ShockFlo ensures the consistent fulfillment of rigorous safety and reliability criteria.
Results doubled KPIs client specified
Meet the G1 40A Portable J1772 Level 2 EV Charger
The G1 portable charger offers adaptable current settings, achieving up to 36 miles per hour charging at level 2 (40A, 240V). Its safety-focused LCD screen displays real-time data, configurable current outputs prevent overloads, and it comes with a 2-in-1 package for versatile use. Intelligent timing options, rugged certifications and a broad temperature range underscore its safety, quality, and adaptability. Additional features included:
- Enhanced Safety: The charger features configurable maximum current outputs of 16, 20, 24, 32, and 40 amps. Its built-in LCD screen displays current, voltage, temperature, and time, preventing overloading household circuits and dangerous overheating,
- 2-in-1 Charger: The G1 EV charger package includes a wall-mounting bracket and carry bag, offering the flexibility to charge at home/garage or while traveling,
- Smarter Charging: Users can set their charging time during the least expensive hours, helping them save money while reducing peak energy demand,
- Certified Safety & Quality: The ShockFlo G1 charger boasts IP67 waterproof, dustproof, and impact-resistant capabilities and operates efficiently in temperatures ranging from -22°F to +122°F.
And Now Meet the S1 Home J1772 Level 2 EV Charger
There are two models of the S1 EV Charger (40 amps and 48 amps), both designed to provide rapid charging and integrate with the ShockFlo app for customized charging sessions. With a radio frequency identification (RFID) card reader for security, versatile installation options, and comprehensive safety features, including an IP65 waterproof rating, the S1 prioritizes both speed and safety in EV charging. Specifics included:
- Faster Charging – Supports level 2 charging with adaptable current, it achieves a charging rate of 36 miles per hour when paired with the 40 amp model and accelerates further to an impressive 44 miles per hour when paired with the 48 amp model,
- Smarter Charging – Users can utilize the ShockFlo app to schedule charging times during non-peak hours, monitor and adjust the charging current, and remotely control charging,
- Installation Options – The S1 offers two installation options: the NEMA 14-50 plug is perfect for portable charging in different places. Hardwired installation ensures a reliable and safe connection,
- Safety First – Protects against lightning, current leakage, grounding, low-voltage, over-voltage, over-charge, over-heat, and over-current. It has an IP65 waterproof rating for safe use in any weather condition.
Starting from Scratch
As a new entrant to the U.S. market, the ShockFlo brand had no brand equity. In addition, the ShockFlo marketing team did not have a clear understanding of the performance characteristics of competing brands. UPRAISE completed this research for both the S1 and G1, to ensure we promoted the superior performance of each product against its competitive set.
We then created a media kit containing product sheets for both products, bios of the senior executive team, comparison charts of ShockFlo and competing products, and related supporting content.
The goal of the S1 and G1 launch was to secure media coverage in 10-15 Tier 1 and trade media outlets.
To familiarize media with ShockFlo prior to issuing the press releases, we created a series of introductory emails that highlighted ShockFlo’s value proposition of providing high-performance EV chargers with features unavailable in other products at prices lower than competitors. We followed this up with a teaser email campaign around the “Prepared to be Shocked” theme and set up an ambitious schedule of pre-briefs with both new products and reviews editors. We distributed more than 15 of each charger to media who agreed to pre-briefs and to review the product.
We issued separate press releases for the two products approximately one month apart to avoid media refusing to cover one product because they had covered the other.
The Results
After distributing the releases, we earned a wave of coverage the first week due to the ambitious pre-brief strategy. The announcement earned a total of 26 original articles, surpassing the metrics in place by more than double.
Introducing the company to media prior to the launch, developing a theme that caught media attention and aggressive outreach and follow up resulted in strong results.
“We were pleased to enter a new market for ShockFlo and receive a strong reception with media that earned us a lot of coverage. It has helped us with our sales efforts significantly.”
Founder, ShockFlo
