Katie Jewett

You’re a Disruptor, Your
Communications
Should Be Too.

Join

Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!

Fast PR Work Leads to Closed Deals

Fast PR Work Leads to Closed Deals

Biometrics is an especially hot technology that comes in many forms and with many claims. However, most biometric solutions also come with issues. Some include high false positive rates, others require additional hardware to function. Redrock Biometrics has developed...
Brain.ai Reimagines How We Use Our Devices

Brain.ai Reimagines How We Use Our Devices

Our electronic devices have trained us how to use them. For computers, it’s a keyboard and either a mouse or a touchpad. For our phones and tablets, it’s apps, a touchscreen, miniature keyboard and maybe a virtual assistant, such as Siri. None of these resemble how...
ShockFlo Shocks the EV Charging Market with Features

ShockFlo Shocks the EV Charging Market with Features

The electric vehicle (EV) market is swimming in charging cables. Each new EV or plug-in hybrid car comes with a cable, and there are at least a dozen manufacturers of aftermarket cables. The market is divided into two segments: at-home EV chargers and portable...
Building Credibility for a New Technology

Building Credibility for a New Technology

Sometimes, a new technology is so innovative that prospective customers don’t believe it works. Enabling one entity to analyze data from another in highly regulated industries such as healthcare and financial services rapidly while remaining in compliance with current...
A Focus on Opening a Closed Market

A Focus on Opening a Closed Market

Purchasing contact lenses used to be a closed market. Lens manufacturers would sell them only to eyecare professionals with little or no price competition. Eye doctors would then mark up the price and sell them to consumers. Everybody won, except the consumer....