by Katie Jewett | Nov 4, 2019 | Blog, Social Media
In part one of our Instagram series, we covered the best strategies for increasing brand awareness on Instagram. Now I’d like to discuss how to prove whether or not your strategy is working by measuring your Instagram ROI. Related Post: Increasing Your Company’s Brand... by Katie Jewett | Jul 29, 2019 | Blog, Social Media
Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts? Let’s start by assessing your goals. What metrics must be met for you to consider your trade show... by Katie Jewett | Jun 17, 2019 | Blog, Social Media
Since its launch in 2010, Instagram has grown into one of the biggest social networks ever. With over one billion active monthly users, it surpasses Twitter, LinkedIn and its rival Snapchat, in popularity. Engaging your audience is the most important metric when... by Katie Jewett | May 21, 2019 | Blog, Public Relations
The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last... by Katie Jewett | Apr 4, 2019 | Blog, Public Relations, Social Media
The internet was a dangerous place last Monday, April 1. From your childhood Mr. Potato Head reinventing himself as a cooler, more hipster piece of produce, April Fools’ Day caused skepticism throughout the internet causing many of us to fall victim to these...