by Tim Johnson | Mar 31, 2025 | Blog, Featured, Public Relations
“We want to do a press release and get it out right away!” Given the numerous conversations we’ve had with clients that’ve begun this way, we thought it was essential to blog about what exactly a press release is, when it’s appropriate to draft one, what it...
by Tim Johnson | Oct 16, 2023 | Blog, Public Relations
Securing positive media coverage for our clients remains one of our most important services. An ongoing stream of positive coverage is essential to building brand equity and can be an important business development solution by generating top-of-funnel interest and...
by Tim Johnson | Jun 26, 2023 | Public Relations, Blog
In today’s hyper-competitive environment, brands and retailers need to connect with customers, whether it’s an emotional, financial, career or other type of connection. The many forms of storytelling can be a powerful tool to create that bond between your organization... by Tim Johnson | May 15, 2023 | Blog, Strategy
You’ve been invited to pitch investors as part of raising your next funding round. Congratulations! Now you have to get your presentation together and get prepared. As readers of this blog know, UPRAISE is the marketing services provider to startups at Plug and Play,... by Tim Johnson | Jan 23, 2023 | Blog, Strategy
Whether for sales support or brand awareness, it’s a central tenet for any marketing campaign that organizations must be active and differentiating on a continuous basis. Generating an ongoing stream of news is often the most powerful approach to keeping a company’s...
