by Katie Jewett | Aug 9, 2021 | Content Marketing, Social Media
With the onslaught of new social media platforms and features cropping up what seems like every month these days (looking at you, Fleets), you might find yourself tempted to expand your marketing program to gain access to untapped audiences. Clubhouse is one of those... by Katie Jewett | Jun 28, 2021 | Digital Marketing
In September of last year, Gartner said that by 2025, 80% of sales interactions would happen in digital channels. This is because 33% of all buyers desire a seller-free sales experience — a preference that climbs to 44% for millennials. Putting your prospects at the... by Katie Jewett | Mar 29, 2021 | Strategy
Most of us are familiar with podcasts. We used to tune into them during our morning commute or at the gym, and now we listen to them on our daily sanity walk or right from home. With over two million podcasts and 48 million episodes, this industry has shown that it’s... by Katie Jewett | Jan 18, 2021 | Social Media
Nano-influencers are a relatively new type of influencer. Their accounts are neither glamorous nor polished and their photos aren’t retouched with dozens of filters. They are everyday people with a following ranging from 1,000 to 5,000 and tend to be a trusted voice...
by Katie Jewett | Dec 11, 2020 | Blog, Content Marketing
A lot of time and money is put into content marketing programs. So how can you ensure your content will be effective? And how can you ensure its effectiveness across the perspectives of search engines, your customers, and your business goals? In this blog, we help you...
