by Lauren Ruiz | Nov 27, 2023 | Blog, Public Relations
As the countdown to 2024 begins, the PR environment beckons with a constantly shifting assortment of possibilities and challenges. After taking note of the knowledge gained over the previous year, public relations professionals everywhere are ready to start the new...
by Lauren Ruiz | Aug 7, 2023 | Blog, Public Relations
The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer... by Lauren Ruiz | Mar 20, 2023 | Blog, Social Media
Have you ever thought about TikTok as a search engine? If you answered no, now is the time to start changing the way you view the popular social media platform; it’s more than just clips of kids dancing along to trendy music. Believe it or not, TikTok can be used as a...