by Victoria Guimarin | Dec 3, 2020 | Blog, Strategy
One of the most difficult things a brand can do is create a genuine connection with its audience, or in today’s rapidly shifting world, it’s young workforce. As Millennials (age 23-38) take over the workforce and Gen Z (age 7-23) begin to join the workforce, it’s... by Victoria Guimarin | Sep 28, 2020 | Blog, Public Relations
Everyone wants media coverage, but with inboxes filling up faster than ever and news being shouted from every platform, sometimes it can feel impossible to get noticed by the media. It’s not enough to just distribute a press release over the wire. According to Oberlo,... by Victoria Guimarin | Aug 10, 2020 | Blog, UPRAISE Perspective
It’s safe to say, 2020 is unlike any year in history. As the pandemic is still ongoing and it’s long-lasting impact is still unknown, the people at Foursquare took the step (no pun intended) to track foot traffic data in a variety of places to see how the virus is... by Victoria Guimarin | May 4, 2020 | Blog, Strategy
If 2020 has taught business leaders anything, it’s that anything and everything can change in an instant so it’s important that your plans adjust with the times. One area hit hardest by the COVID-19 pandemic are events and conferences. According to Bloomberg, more... by Victoria Guimarin | Apr 6, 2020 | Blog, How To
As Will Rodgers said, “You never get a second chance to make a first impression.” Nothing could be more true during a job interview. While there are multiple factors that go into whether someone is hired or not, research shows it takes just three seconds for someone...
