by Victoria Guimarin | Nov 1, 2021 | Digital Marketing
If your brand isn’t already using email personalization, you may be missing out on securing vital business. In fact, according to Rich Relevance revenue is 5.7 times higher in emails that employ personalization versus those that don’t. One-size-fits-all email... by Victoria Guimarin | Jul 12, 2021 | Awards, Strategy
If you aren’t familiar, the goal of a public relations campaign is to spread momentum and create a narrative around whatever it is you are trying to promote. Some of the most successful PR campaigns have stood the test of time and remain front of mind for many... by Victoria Guimarin | Apr 5, 2021 | Conference Prep
Of the thousands of TED Talk videos on their YouTube channel, the fourth most viewed video of all time is Julian Treasure’s “How to speak so people want to listen.” More than 30 million people have tuned into the nearly 10-minute video. I’m sure their reasons for... by Victoria Guimarin | Feb 15, 2021 | Social Media
Of all the PR activities being used today, social media has the most measurement capabilities. Unlike most other PR tactics, like earned media placements, social media can be much more easily tied to your return on investment if you are using the right tools to... by Victoria Guimarin | Jan 25, 2021 | Public Relations
One of the biggest roles of a publicist or PR agency is identifying and acting on media trends. Nothing could be more true in 2020—in the face of a pandemic, brands that have kept up with trends have thrived, while others have floundered. What has been the difference...
