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Instagram is one of the most popular social media apps with over 1 billion people using it monthly. According to Hootsuite, 200 million Instagram users visit at least one business profile daily and 1/3 of the most viewed stories are from businesses. Here are some tips...
Data is an essential resource when it comes to marketing strategy, and in the realm of digital marketing — social media metrics hold tons of valuable information. In this blog, we’re exploring the basics of social media metrics and breaking down how to implement...
We’re living in uncertain times, and this is especially true for soon to be college-grads expecting to enter the workforce. With most of the world under some sort of shelter-in-place order, now’s the time to do things you’ve put on the back burner; like working on...
If you’re actively looking for a job, it’s important to remember that employers use your social media as a second screening test. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and about 43%...
Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts? Let’s start by assessing your goals. What metrics must be met for you to consider your trade show...
The internet was a dangerous place last Monday, April 1. From your childhood Mr. Potato Head reinventing himself as a cooler, more hipster piece of produce, April Fools' Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR...