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While Super Bowl LIV didn’t go as planned for us San Francisco 49ers fans, there was one silver lining to such a disappointing ending – the commercials. This year didn’t disappoint, with many brands bringing highly engaging and hilarious content. These are our top...
Last week, around 200,000 attendees—a blend of manufacturers, retailers, technology buyers, media (and yours truly!)—flew to Las Vegas to interact with robots, try a few virtual reality demos and assess the latest innovations in technology. With 11 official venues,...
Trends in Venture Capital (VC) funding are one factor driving young companies to focus on building long-term successful businesses versus the “quick ramp and sell” force fed by VCs. This article, written by Mark Suster, analyzes trends in Seed, Series A and B funding...
If you’ve been on any of the leading business news websites recently you may have noticed the title of “contributor” in more than a few article bylines. The last recession combined with publications moving to digital has led to a dramatic decrease of beat reporters in...
Public relations professionals are great at telling stories and forming relationships, which is exactly what email marketing is all about. Email marketing is about the long-term, so you can’t send out one email and expect to have a lot of return. The goal of email...
Want to get your business acquired for millions, or maybe even billions of dollars? UPRAISE works with dozens of startups and the vast majority seek VC funding, a quick ramp up and then acquisition (although an increasing number are opting to avoid VC funding and...
Why Your Business Needs a Content Creation Strategy Storytelling is an art. It’s powerful, captivating and has enough hooks, theatrics and twists to keep people enthralled until the end. It sets apart vibrant brands from simple businesses and loyal consumers from...
Is a recession imminent or not? The Fed has cut interest rates, and here and there, our clients report softening among their prospects and channel partners, both in terms of closing deals and lengthening of the pipeline. On the other hand, the Dow reached an all-time...
Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts? Let’s start by assessing your goals. What metrics must be met for you to consider your trade show...
Are you thinking about investing in a PR agency? Finding the perfect agency can be the difference between a great campaign or a PR bust. Like any relationship, the client-agency partnership is a two-way street, and if managed properly, should become stronger the...
Participating in my first new business meeting in 1986 was an eye-opening and terrifying experience for a young account executive. Would I present my part and my agency effectively, would I crash and burn in front of my bosses, would the execs from the prospect – all...
The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last...
The internet was a dangerous place last Monday, April 1. From your childhood Mr. Potato Head reinventing himself as a cooler, more hipster piece of produce, April Fools' Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR...
Many of the companies we work with, startups and even mid-sized companies, have aspirations for their marketing programs that are bigger than their marketing budgets. We have developed several strategies to help these companies create an outsized market presence on a...
Brands across B2B, consumer, government and non-profit have begun experimenting with live streaming video as part of their ongoing communications program. Some of the most recognizable names include Sony, NASA, The White House, Salesforce, and Martha Stewart. Brands...