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When Marketers’ Eyes Are Bigger than Their Stomachs
Many of the companies we work with, startups and even mid-sized companies, have aspirations for their marketing programs that are bigger than their marketing budgets. We have developed several strategies to help these companies create an outsized market presence on a...
Live Video Meets Public Relations: Tips for Getting Started with Live Streaming Video
Brands across B2B, consumer, government and non-profit have begun experimenting with live streaming video as part of their ongoing communications program. Some of the most recognizable names include Sony, NASA, The White House, Salesforce, and Martha Stewart. Brands...
PR Nightmares – Who Handled it Better?
United Airlines vs. American Airlines By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United...