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Live Video Meets Public Relations: Tips for Getting Started with Live Streaming Video
Brands across B2B, consumer, government and non-profit have begun experimenting with live streaming video as part of their ongoing communications program. Some of the most recognizable names include Sony, NASA, The White House, Salesforce, and Martha Stewart. Brands...
You Got That Speaking Gig, Awesome! Now What!?
You developed a thoughtful, compelling abstract, pulled together some customers to present with you, submitted your submission on time and bingo! The conference manager emailed you this morning to let you know you’ve been accepted. Awesome! Now the real work begins....
Speaking Opportunities: Start Now to Get On Stage
Speaking on stage at conferences can be an enticing “one-to-many” opportunity, a chance to reach a large number of prospective buyers or influencers in just 30 to 45 minutes. But getting that spot on stage can involve a lot of twists and turns along the way. First, I...
PR Nightmares – Who Handled it Better?
United Airlines vs. American Airlines By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United...