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If you’ve been on any of the leading business news websites recently you may have noticed the title of “contributor” in more than a few article bylines. The last recession combined with publications moving to digital has led to a dramatic decrease of beat reporters in...
Are you thinking about investing in a PR agency? Finding the perfect agency can be the difference between a great campaign or a PR bust. Like any relationship, the client-agency partnership is a two-way street, and if managed properly, should become stronger the...
Participating in my first new business meeting in 1986 was an eye-opening and terrifying experience for a young account executive. Would I present my part and my agency effectively, would I crash and burn in front of my bosses, would the execs from the prospect – all...
The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last...
The internet was a dangerous place last Monday, April 1. From your childhood Mr. Potato Head reinventing himself as a cooler, more hipster piece of produce, April Fools' Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR...
Brands across B2B, consumer, government and non-profit have begun experimenting with live streaming video as part of their ongoing communications program. Some of the most recognizable names include Sony, NASA, The White House, Salesforce, and Martha Stewart. Brands...