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People Don’t Hate Ads—They Hate Bad Ads
As a marketer, digital advertising should be a critical part of your marketing mix, helping you reach and engage qualified audiences. However, if you don’t start with a comprehensive digital marketing strategy, it’s likely that your ads will perform suboptimally. When...
Super Bowl LIV Ads Bring the Nostalgia & the Funny: Our Top 5 Favorites
While Super Bowl LIV didn’t go as planned for us San Francisco 49ers fans, there was one silver lining to such a disappointing ending – the commercials. This year didn’t disappoint, with many brands bringing highly engaging and hilarious content. These are our top...
CES 2020: Highlights & Trends For A Connected Future
Last week, around 200,000 attendees—a blend of manufacturers, retailers, technology buyers, media (and yours truly!)—flew to Las Vegas to interact with robots, try a few virtual reality demos and assess the latest innovations in technology. With 11 official venues,...
More Young Companies Go It Alone, Effective Marketing Is the Secret Sauce
Trends in Venture Capital (VC) funding are one factor driving young companies to focus on building long-term successful businesses versus the “quick ramp and sell” force fed by VCs. This article, written by Mark Suster, analyzes trends in Seed, Series A and B funding...
The Importance of Including Contributed Articles in Your PR Strategy
If you’ve been on any of the leading business news websites recently you may have noticed the title of “contributor” in more than a few article bylines. The last recession combined with publications moving to digital has led to a dramatic decrease of beat reporters in...
Essentials of an Effective Email Marketing Strategy
Public relations professionals are great at telling stories and forming relationships, which is exactly what email marketing is all about. Email marketing is about the long-term, so you can’t send out one email and expect to have a lot of return. The goal of email...
10 Tips for Perfecting Your Public Speaking Skills
A skilled public speaker can persuade, inspire and captivate an audience. Although inspiring the masses may seem like a long shot, even the greatest speakers in history implemented tips to improve their public speaking skills. Mastering the art takes time and...
What to Expect When You’re Expecting (to be Acquired)
Want to get your business acquired for millions, or maybe even billions of dollars? UPRAISE works with dozens of startups and the vast majority seek VC funding, a quick ramp up and then acquisition (although an increasing number are opting to avoid VC funding and...
The Power of Storytelling
Why Your Business Needs a Content Creation Strategy Storytelling is an art. It’s powerful, captivating and has enough hooks, theatrics and twists to keep people enthralled until the end. It sets apart vibrant brands from simple businesses and loyal consumers from...
How to Prepare Your Marketing Program for a Recession
Is a recession imminent or not? The Fed has cut interest rates, and here and there, our clients report softening among their prospects and channel partners, both in terms of closing deals and lengthening of the pipeline. On the other hand, the Dow reached an all-time...
How to Measure the Return on Your Instagram Investment
In part one of our Instagram series, we covered the best strategies for increasing brand awareness on Instagram. Now I’d like to discuss how to prove whether or not your strategy is working by measuring your Instagram ROI. Related Post: Increasing Your Company’s Brand...
How To Integrate Social Media Into Your Trade Show Strategy
Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts? Let’s start by assessing your goals. What metrics must be met for you to consider your trade show...