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Webinars have become an effective tool to showcase your product to an audience while also keeping them informed on a topic they’ve always wanted to learn more about. Especially now in 2020 when working from home is the new norm, webinars have become an increasingly...
Our team here at UPRAISE has some incredibly exciting news to share with all of you! Clutch just issued a press release where they listed us as one of California’s top PR firms! All aspects of PR are essential to a growing business, and it makes sense to utilize one...
2020 changed everything: how and where we work, the way we communicate, the way we greet one another, and how we pitch media. At the beginning of the pandemic, the news cycle was extremely chaotic. Reporters that used to cover business quickly began exclusive...
Fintech is one of a few market sectors where growth during the pandemic has accelerated. In fact, the fintech sector is predicted to reach $305 billion in sales by 2025, a 22% CAGR. We’re excited to work with one fintech leader, Redrock Biometrics, which develops...
An inaccurate marketing database can plague an organization for many reasons, but the most pressing one is the issue of lead quality. In fact, U.S. companies say that, on average, 30% of their data is inaccurate. When your marketing team sends unqualified leads to...
We often recommend to clients that part of their marketing programs include building out a presence in web directories and securing positive reviews of their company and products or services. With hundreds of potential directories on which to list your company and...
It’s safe to say, 2020 is unlike any year in history. As the pandemic is still ongoing and it’s long-lasting impact is still unknown, the people at Foursquare took the step (no pun intended) to track foot traffic data in a variety of places to see how the virus is...
Instagram is one of the most popular social media apps with over 1 billion people using it monthly. According to Hootsuite, 200 million Instagram users visit at least one business profile daily and 1/3 of the most viewed stories are from businesses. Here are some tips...
As social media continues to grow by leaps and bounds, popular networks such as Instagram and Twitter have become some of the most crowded corners of the internet. With so much happening so quickly on social media networks, is it even possible for brands to stand out...
Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices? Media Monitoring Software Being able to semi-automate some of the most...
So you started a podcast. Great! Now what? Having an interesting topic and a few good episodes are not enough to gain listeners and subscribers. With a large population working from home and having less interactions, podcasts are becoming more and more popular. What...
Data is an essential resource when it comes to marketing strategy, and in the realm of digital marketing — social media metrics hold tons of valuable information. In this blog, we’re exploring the basics of social media metrics and breaking down how to implement...
Crises are innately unpredictable, so when they happen, many organizations are not prepared to respond. As a result, companies rush to publish a statement instead of taking the time to develop a proactive approach. It’s not practical to have a plan in place for every...
At the beginning of the pandemic, we discussed the different ways in which top brands were responding to the initial effects of COVID-19. Now, nearly four months since the onset, brands are still struggling to find a balance between letting consumers adjust to the new...
The current global landscape has taught us how to deftly navigate the world of PR and marketing throughout COVID-19. Last week, we explored some of the communications trends we’ve been seeing from companies lately, and those we predict will continue in the post-COVID...