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Keys to Creating Great Webinar Content
As our world continues to transition into being more digital, webinars have become an important way for businesses and thought leaders to deliver content to audiences, generate sales leads and integrate information from valuable partners. However, while marketers and...
Five Public Speaking Tips to Help You Nail Your Next Webinar
Of the thousands of TED Talk videos on their YouTube channel, the fourth most viewed video of all time is Julian Treasure’s “How to speak so people want to listen.” More than 30 million people have tuned into the nearly 10-minute video. I’m sure their reasons for...
Should You Start Your Own Podcast? We’ve Weighed the Pros and Cons
Most of us are familiar with podcasts. We used to tune into them during our morning commute or at the gym, and now we listen to them on our daily sanity walk or right from home. With over two million podcasts and 48 million episodes, this industry has shown that it’s...
Are Press Releases Dead?
For more than 100 years, press releases have been a valuable communication tool that allow PR professionals to quickly and efficiently convey information to the media. In today’s ever-evolving world of communication, the state of the press release is constantly...
When Are Paid Media Opportunities Worth the Cost?
Paid, owned and earned media are used every day by public relations and marketing professionals, but while owned and earned media are free, is paid media worth the cost? When is it worth spending money? Will there be a high ROI if the money is used towards paid media?...
Making the Most Out of Your Earned Media Coverage
Whether it’s an article or review, earned media coverage can go a lot further than you think. It’s important to repurpose this coverage in multiple ways to get the most out of your hard work! Here are some ways to start: Social Media The most common way to bring...
Seven Tips to Earning High-Quality Tier 1 Media Coverage
Many companies come to us with one request, “Get us in TechCrunch!” I sometimes wonder if they’ve all hired the same consultant who has told them to ask for this. But this request raises the question more generally of how companies should gain coverage in Tier 1...
Which Social Networks Should Get Your Ad Spend in 2021?
Never before have companies had such far-reaching access to existing and potential customers as we now have thanks to social media. A study done for Hootsuite's Digital 2021 report shows that as of January 2021, there are more than 4.2 billion social media users,...
5 Ways to Measure Social Media Marketing
Of all the PR activities being used today, social media has the most measurement capabilities. Unlike most other PR tactics, like earned media placements, social media can be much more easily tied to your return on investment if you are using the right tools to...
The Future of Social Video
The future of social video is now and it’s growth doesn't seem to be stopping anytime soon. From social media stories and live videos to streaming movies or documentaries, brands and marketers have seen a huge success with adding video to their strategies and...
Is TV The Next Frontier for Social Media Platforms?
Have you spent a long time finding a new Netflix show only to start scrolling on your phone two minutes in? Social media is overtaking the entertainment industry in various ways. With platforms like Facebook Watch, YouTube TV and IGTV, social media is slowly starting...
How to Understand and Implement Media Trends
One of the biggest roles of a publicist or PR agency is identifying and acting on media trends. Nothing could be more true in 2020—in the face of a pandemic, brands that have kept up with trends have thrived, while others have floundered. What has been the difference...