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Announcing Funding—So Much More than Just a Press Release
Crunchbase News recently reported that global venture capital funding totaled more than $288 billion in the first half of 2021, up by approximately $110 billion versus the second half of 2020. When a marketing team plans a funding announcement, it’s important to...
Is Clubhouse Your Content Strategy’s Future?
With the onslaught of new social media platforms and features cropping up what seems like every month these days (looking at you, Fleets), you might find yourself tempted to expand your marketing program to gain access to untapped audiences. Clubhouse is one of those...
An Introduction to the Clubhouse App
Stay-at-home mandates throughout 2020 caused everyone to rethink how they connect with other humans while social distancing. In a time when people were isolated from one another, virtual happy hours, working and group events became the norm. Launched in March 2020,...
How to Build an Award-Winning Public Relations Campaign
If you aren’t familiar, the goal of a public relations campaign is to spread momentum and create a narrative around whatever it is you are trying to promote. Some of the most successful PR campaigns have stood the test of time and remain front of mind for many...
Putting Your Prospects at the Center of Your Digital Experience Strategy
In September of last year, Gartner said that by 2025, 80% of sales interactions would happen in digital channels. This is because 33% of all buyers desire a seller-free sales experience — a preference that climbs to 44% for millennials. Putting your prospects at the...
Getting Started with Effective Digital Marketing
Digital marketing conjures up images of enormously complex, expensive campaigns that leave many wondering how can they pull it off, do they have enough resources, is there the expertise within their organizations, and similar questions. These are all valid questions,...
5 Ways to Promote Your Award Win
You’ve put so much effort into winning an award — why stop there? There are various ways to promote your award win so that it doesn’t go unrecognized by your network. Here are five ideas to help you get started. Want to bring more awareness to your win? Distribute a...
Awards, What Are They Good For?
There are so many awards out there that all kinds of businesses can apply for. While they’re all available and some have a simple application process — are they worth it? Winning an award may seem like a positive thing for any company, but it’s important to realize...
Five Public Speaking Tips to Help You Nail Your Next Webinar
Of the thousands of TED Talk videos on their YouTube channel, the fourth most viewed video of all time is Julian Treasure’s “How to speak so people want to listen.” More than 30 million people have tuned into the nearly 10-minute video. I’m sure their reasons for...
Should You Start Your Own Podcast? We’ve Weighed the Pros and Cons
Most of us are familiar with podcasts. We used to tune into them during our morning commute or at the gym, and now we listen to them on our daily sanity walk or right from home. With over two million podcasts and 48 million episodes, this industry has shown that it’s...
Are Press Releases Dead?
For more than 100 years, press releases have been a valuable communication tool that allow PR professionals to quickly and efficiently convey information to the media. In today’s ever-evolving world of communication, the state of the press release is constantly...
When Are Paid Media Opportunities Worth the Cost?
Paid, owned and earned media are used every day by public relations and marketing professionals, but while owned and earned media are free, is paid media worth the cost? When is it worth spending money? Will there be a high ROI if the money is used towards paid media?...