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5 Ways to Celebrate Your Company Award
Celebrating success as a team is important when it comes to boosting spirit and morale. Taking the time to pause and commemorate wins, both big and small, can lead to improved collaboration and performance. Winning a company award is a direct reflection of the hard...
5 Ways to Promote Your Award Win
You’ve put so much effort into winning an award — why stop there? There are various ways to promote your award win so that it doesn’t go unrecognized by your network. Here are five ideas to help you get started. Want to bring more awareness to your win? Distribute a...
Awards, What Are They Good For?
There are so many awards out there that all kinds of businesses can apply for. While they’re all available and some have a simple application process — are they worth it? Winning an award may seem like a positive thing for any company, but it’s important to realize...
Keys to Creating Great Webinar Content
As our world continues to transition into being more digital, webinars have become an important way for businesses and thought leaders to deliver content to audiences, generate sales leads and integrate information from valuable partners. However, while marketers and...
Five Public Speaking Tips to Help You Nail Your Next Webinar
Of the thousands of TED Talk videos on their YouTube channel, the fourth most viewed video of all time is Julian Treasure’s “How to speak so people want to listen.” More than 30 million people have tuned into the nearly 10-minute video. I’m sure their reasons for...
Should You Start Your Own Podcast? We’ve Weighed the Pros and Cons
Most of us are familiar with podcasts. We used to tune into them during our morning commute or at the gym, and now we listen to them on our daily sanity walk or right from home. With over two million podcasts and 48 million episodes, this industry has shown that it’s...
Are Press Releases Dead?
For more than 100 years, press releases have been a valuable communication tool that allow PR professionals to quickly and efficiently convey information to the media. In today’s ever-evolving world of communication, the state of the press release is constantly...
When Are Paid Media Opportunities Worth the Cost?
Paid, owned and earned media are used every day by public relations and marketing professionals, but while owned and earned media are free, is paid media worth the cost? When is it worth spending money? Will there be a high ROI if the money is used towards paid media?...
Making the Most Out of Your Earned Media Coverage
Whether it’s an article or review, earned media coverage can go a lot further than you think. It’s important to repurpose this coverage in multiple ways to get the most out of your hard work! Here are some ways to start: Social Media The most common way to bring...
Seven Tips to Earning High-Quality Tier 1 Media Coverage
Many companies come to us with one request, “Get us in TechCrunch!” I sometimes wonder if they’ve all hired the same consultant who has told them to ask for this. But this request raises the question more generally of how companies should gain coverage in Tier 1...
Which Social Networks Should Get Your Ad Spend in 2021?
Never before have companies had such far-reaching access to existing and potential customers as we now have thanks to social media. A study done for Hootsuite's Digital 2021 report shows that as of January 2021, there are more than 4.2 billion social media users,...
5 Ways to Measure Social Media Marketing
Of all the PR activities being used today, social media has the most measurement capabilities. Unlike most other PR tactics, like earned media placements, social media can be much more easily tied to your return on investment if you are using the right tools to...