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A lot of time and money is put into content marketing programs. So how can you ensure your content will be effective? And how can you ensure its effectiveness across the perspectives of search engines, your customers, and your business goals? In this blog, we help you...
Among the many impacts of COVID-19 is its effect on how companies reach out to prospects and close deals. Cold emails have a very low success rate, especially for complex products, people are bombarded with webinar invitations, advertising has limited possibilities,...
According to Martech’s Event Participation Index, 81% of professionals said they’ve attended a virtual event since the onset of COVID-19; moreover, 75% noted they were satisfied with these events. Even with the promise of vaccine distribution starting soon, it’s safe...
Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It’s also a well-known industry fact that media logos on your site can increase conversion rates and build trust with your target audience. While...
To tell a good story, it usually involves the five senses. But when it comes to digital marketing, it’s hard to relay touch, taste, and smell so sight and sound have to dominate. When done well, it captures people’s attention and tricks the other senses to believe...
I recently came across an Instagram post by supermodel Lily Aldridge advertising a gift box she had received from Google Nest filled with supplies to stream the newest season of Netflix’s The Crown. You may be wondering why Google and Netflix would partner, but it...
I hear from clients and new business prospects all the time statements like, “We can’t afford an industry analyst program,” or “I talked to one analyst firm and they wanted $50,000 to cover us” or “Our competitor pays them a bunch of money, so they won’t give us any...
The most common form of communication within a business setting is an email. It’s something we do every single day whether it’s to send a simple note or make a more complicated request, we are always emailing. No matter how big or small the message, it’s always...
One of the most difficult things a brand can do is create a genuine connection with its audience, or in today’s rapidly shifting world, it’s young workforce. As Millennials (age 23-38) take over the workforce and Gen Z (age 7-23) begin to join the workforce, it’s...
The pandemic has caused businesses worldwide to cancel their annual conferences and many of their speaking sessions or trade show booths. Unable to network in-person and attend industry-related events, it’s safe to say that some of us are lacking a sense of community....
YouTube hosts over 2 billion logged-in users every month. That’s close to 1/3 of the internet. Here are some tips to help you take advantage of this opportunity whether you’re seeking more subscribers or debating whether to start a channel. 1. Keyword Research...
In 2020, viral marketing has become a common tactic especially in the world of influencers. Those couple minutes or days of fame bring a lot of publicity to a brand or name but can have many downfalls. Related Post: Why Influencer Marketing Is Crucial To Media...
The way people buy, sell, and work has drastically changed over the past eight months. The days of face-to-face interactions and handshakes have been put on pause, indefinitely, and many are wondering how to adjust. Is it still possible to build a pipeline and close...
We’re almost at the end of 2020 and a lot of us are wondering if it could get any worse. This year, many brands learned tough lessons when it came to crisis communications. To ensure you’re not one of them, prepare your crisis management strategy so you’re able to...
Everyone wants media coverage, but with inboxes filling up faster than ever and news being shouted from every platform, sometimes it can feel impossible to get noticed by the media. It’s not enough to just distribute a press release over the wire. According to Oberlo,...