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B2B marketing trends continue to evolve rapidly in 2025, driven by innovation, changing buyer expectations, and the ongoing impact of global events. Reflecting on the changes that defined 2024—and anticipating what’s ahead—it’s clear that businesses must stay agile to...
Effective communication has become more crucial than ever for businesses and organizations in today's interconnected world. However, it is no longer sufficient to rely on traditional methods of communication that cater to a single demographic. To truly connect with...
You’ve been invited to pitch investors as part of raising your next funding round. Congratulations! Now you have to get your presentation together and get prepared. As readers of this blog know, UPRAISE is the marketing services provider to startups at Plug and Play,...
Whether for sales support or brand awareness, it’s a central tenet for any marketing campaign that organizations must be active and differentiating on a continuous basis. Generating an ongoing stream of news is often the most powerful approach to keeping a company’s...
As we begin the new year, marketers need to consider fresh strategies to drive growth for their businesses as technology and customer behavior evolve. Here are five strategies to help your company improve marketing efforts, boost sales and provide more value in 2023...
No one knows if the U.S. economy is going to enter a recession in the near term. Goldman Sachs wrote in November, “The U.S. will probably stick a soft landing next year: the world's largest economy is forecast to narrowly avoid a recession.” As a Forbes contributor,...
Starting in May, a few clients contacted us to let us know they were receiving pressure from their investors to cut budgets in advance of the anticipated recession. This has proven to be very short-sighted advice and we were able to convince some clients this would be...
In this Volvo advertisement, the car manufacturer doesn't use fear to promote its new safety feature. Instead, they tell the story of a child who became an adult thanks to the car's automatic stopping feature. The commercial does a fantastic job of telling a story and...
As unforeseen changes unfold in the marketplace, marketing trends and strategies continue to shift rapidly in the business-to-business (B2B). To strengthen your B2B strategy, marketers need to remain agile and allow initiatives to evolve. Below, we’ve highlighted five...
When it comes to your public relations strategy, earned media is essential for building stakeholder trust, growing your brand, and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the...
A frequent question we’ve received from clients as we work with them to put together 2022 plans and budgets is, “how do I best allocate my budget, people, and resources” while their markets continue to be disrupted by COVID. Marketing teams need to continuously...
If you aren’t familiar, the goal of a public relations campaign is to spread momentum and create a narrative around whatever it is you are trying to promote. Some of the most successful PR campaigns have stood the test of time and remain front of mind for many...
Most of us are familiar with podcasts. We used to tune into them during our morning commute or at the gym, and now we listen to them on our daily sanity walk or right from home. With over two million podcasts and 48 million episodes, this industry has shown that it’s...
COVID-19 has led to a very strange time for the whole world. The marketing industry has not been exempt from the pandemic’s impact, and we expect to continue experiencing changes as the new year approaches. When the pandemic first hit, many of us had to regroup, make...
I recently came across an Instagram post by supermodel Lily Aldridge advertising a gift box she had received from Google Nest filled with supplies to stream the newest season of Netflix’s The Crown. You may be wondering why Google and Netflix would partner, but it...