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What is public relations, and why is it so misunderstood? pub·lic re·la·tions /ˌpəblik rəˈlāSH(ə)nz/ noun The professional maintenance of a favorable public image by a company or other organization or a famous person. – Oxford Languages A strategic communication...
“We want to do a press release and get it out right away!” Given the numerous conversations we’ve had with clients that've begun this way, we thought it was essential to blog about what exactly a press release is, when it’s appropriate to draft one, what it should...
Over the years, the Ritz-Carlton brand has become renowned as the premier choice for luxury accommodations. Maintaining that reputation requires more than just a great social media campaign, although luxury influencers have certainly played a role. It’s one of the...
Amplifying media relations in today’s digital-first environment requires a thoughtful balance between leveraging technology and prioritizing personal connections. While the media landscape has evolved dramatically, one thing remains constant: relationships are still...
PR for startups isn’t just a nice-to-have—it’s a critical growth tool. Startups have big stories to tell—but getting heard takes more than a great product. Strategic public relations (PR) can be the difference between staying under the radar and becoming a recognized...
Thanks to the nonstop flow of information, grabbing the attention of journalists and editors is trickier than ever. Gaining their interest requires a carefully crafted message known as a media pitch. A media pitch is a concise, compelling proposal designed to spark...
Looking at past PR successes can be instructive for understanding where companies can grow and build positive consumer sentiment, sometimes in response to difficult circumstances. In the following sections, we provide some instances where PR efforts have resonated...
The Plug and Play Silicon Valley Summit always features tons of exciting innovations in a variety of industries. In the following sections, we approach startup marketing from a PR perspective. We discuss how to accelerate lead generation to help build a bridge between...
FinovateSpring 2024 will feature a lot of exciting new fintech products/solutions. This article reviews some of these industry developments and considers fintech innovation from a marketing and PR perspective. Startups can grow their bottom line by pursuing new PR...
As the countdown to 2024 begins, the PR environment beckons with a constantly shifting assortment of possibilities and challenges. After taking note of the knowledge gained over the previous year, public relations professionals everywhere are ready to start the new...
Securing positive media coverage for our clients remains one of our most important services. An ongoing stream of positive coverage is essential to building brand equity and can be an important business development solution by generating top-of-funnel interest and...
The work of media members and PR professionals has been intertwined since the beginning of both professions and as the media landscape evolves, it directly affects how we, as PR pros, conduct our own work. We must remain in tune with media members as we manage our...
The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer...
In today’s hyper-competitive environment, brands and retailers need to connect with customers, whether it’s an emotional, financial, career or other type of connection. The many forms of storytelling can be a powerful tool to create that bond between your organization...
Welcome to a new era where diversity, equity and inclusion (DEI) are no longer just buzzwords, but fundamental pillars shaping the success of organizations in every sector. In fact, a recent McKinsey & Co. study shows that companies in the top quartile for being...