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The Bold, the On-Brand, and the just Plain Bizarre: A Roundup of April Fools’ Day Pranks
April Fools’ Day, a long tradition with an origin shrouded in mystery, has come and gone once again in the world of international consumerism. In an era of information overload, brands are constantly looking for new and humorous ways to engage their consumers on...
Three Fool-Proof Tips for Engaging with DEI Holidays and Events
As marketers and communicators, our day-to-day efforts can be boiled down to one consistent goal: Keep our clients involved in the conversation. Whether it be releasing a statement about a local event in your client’s area or supporting organizations that align with...
Key B2C Marketing Trends That Will Impact 2022
Marketing to consumers had to shift rapidly during the pandemic. As in-person opportunities dwindled to nothing, marketers had to allocate marketing budgets 100% online. As we’ve begun to return to the new normal, marketing trends continue to adjust. Below we’ve...
Key B2B Marketing Trends That Will Impact 2022 and Beyond
As unforeseen changes unfold in the marketplace, marketing trends and strategies continue to shift rapidly in the business-to-business (B2B). To strengthen your B2B strategy, marketers need to remain agile and allow initiatives to evolve. Below, we’ve highlighted five...
Key B2B Marketing Trends that Will Impact 2022 and Beyond
As unforeseen changes unfold in the marketplace, marketing trends and strategies continue to shift rapidly in the business-to-business (B2B). To strengthen your B2B strategy, marketers need to remain agile and allow initiatives to evolve. Below, we’ve highlighted five...
Improving Customer Experience in the Social Commerce Age
We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and...
Leveraging Social Media Data to Predict Consumer Trends
Social media generates data every single second of every day. It’s overwhelming to even think about using this data to predict a trend in a landscape where it feels like as soon as you have a handle on one trend, we’re onto the next! With an increasing number of...
Your Earned Media & Measurement Strategy for 2022
When it comes to your public relations strategy, earned media is essential for building stakeholder trust, growing your brand, and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the...
Optimizing Marketing Budgets during Ongoing Disruption
A frequent question we’ve received from clients as we work with them to put together 2022 plans and budgets is, “how do I best allocate my budget, people, and resources” while their markets continue to be disrupted by COVID. Marketing teams need to continuously...
How To Quickly Grow Your Email List
Email marketing is a valuable tool that can connect you with existing and potential customers, and can help build strong brand awareness and engagement. It can unlock better communication and lead generation, but it requires building, maintaining and growing a strong...
Your Guide to Email Personalization
If your brand isn’t already using email personalization, you may be missing out on securing vital business. In fact, according to Rich Relevance revenue is 5.7 times higher in emails that employ personalization versus those that don’t. One-size-fits-all email...
What’s the Difference Between Influencers and Brand Ambassadors?
Utilizing both influencers and brand ambassadors can be a valuable marketing tool to increase brand awareness and help you gain new customers. People greatly value recommendations from their network and in today’s constantly shifting social media landscape, it’s...