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How to Market an Acquisition: Proven Strategies for Success
Communications agencies, like most businesses, grow through organic expansion and acquisition. Each strategy has its benefits. Organic growth demonstrates there is genuine demand for the agency’s services, a loyal client base is in place and robust internal...
How to Market an Acquisition: Proven Strategies for Success
Communications agencies, like most businesses, grow through organic expansion and acquisition. Each strategy has its benefits. Organic growth demonstrates there is genuine demand for the agency’s services, a loyal client base is in place and robust internal...
What is Public Relations? PR Definition Fully Explained
What is public relations, and why is it so misunderstood? pub·lic re·la·tions /ˌpəblik rəˈlāSH(ə)nz/ noun The professional maintenance of a favorable public image by a company or other organization or a famous person. – Oxford Languages A strategic communication...
What is Public Relations? PR Definition Fully Explained
What is public relations, and why is it so misunderstood? pub·lic re·la·tions /ˌpəblik rəˈlāSH(ə)nz/ noun The professional maintenance of a favorable public image by a company or other organization or a famous person. – Oxford Languages A strategic communication...
What is a Press Release?
“We want to do a press release and get it out right away!” Given the numerous conversations we’ve had with clients that've begun this way, we thought it was essential to blog about what exactly a press release is, when it’s appropriate to draft one, what it should...
What is a Press Release?
“We want to do a press release and get it out right away!” Given the numerous conversations we’ve had with clients that've begun this way, we thought it was essential to blog about what exactly a press release is, when it’s appropriate to draft one, what it should...
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What is a Press Release?
“We want to do a press release and get it out right away!” Given the numerous conversations we’ve had with clients that've begun this way, we thought it was essential to blog about what exactly a press release is, when it’s appropriate to draft one, what it should...
Ritz-Carlton Public Relations: When Service Becomes Strategy
Over the years, the Ritz-Carlton brand has become renowned as the premier choice for luxury accommodations. Maintaining that reputation requires more than just a great social media campaign, although luxury influencers have certainly played a role. It’s one of the...
Amplifying Media Relations: Strategies for Success in the Digital Age
Amplifying media relations in today’s digital-first environment requires a thoughtful balance between leveraging technology and prioritizing personal connections. While the media landscape has evolved dramatically, one thing remains constant: relationships are still...
Successful PR for Startups: Guide for 2025
PR for startups isn’t just a nice-to-have—it’s a critical growth tool. Startups have big stories to tell—but getting heard takes more than a great product. Strategic public relations (PR) can be the difference between staying under the radar and becoming a recognized...
B2B Marketing Trends: Proven Strategies from 2024 and What Will Shape 2025
B2B marketing trends continue to evolve rapidly in 2025, driven by innovation, changing buyer expectations, and the ongoing impact of global events. Reflecting on the changes that defined 2024—and anticipating what’s ahead—it’s clear that businesses must stay agile to...
PR and Marketing Newsletters You’ll Actually Want To Read
No one wants more useless emails cluttering their inbox. That’s why we’ve compiled a list of top newsletters to help you cut through the noise. Check out some of the best PR and marketing newsletters below to stay informed—without overwhelming your inbox. The Best PR...
How to Write a Media Pitch: 5 Examples from Experts
Thanks to the nonstop flow of information, grabbing the attention of journalists and editors is trickier than ever. Gaining their interest requires a carefully crafted message known as a media pitch. A media pitch is a concise, compelling proposal designed to spark...
How to Advertise on Google: An Ultimate Beginners Guide
Given its popularity as the world’s most widely used search engine, harnessing Google’s power in your favor can be monumental in driving your organization’s success. When a potential customer searches for a product on Google, what shows up first? Your product or your...
8 Public Relations Examples to Inspire Your Next Campaign
Looking at past PR successes can be instructive for understanding where companies can grow and build positive consumer sentiment, sometimes in response to difficult circumstances. In the following sections, we provide some instances where PR efforts have resonated...
Startup PR at the Plug and Play Silicon Valley Summit
The Plug and Play Silicon Valley Summit always features tons of exciting innovations in a variety of industries. In the following sections, we approach startup marketing from a PR perspective. We discuss how to accelerate lead generation to help build a bridge between...
FinovateSpring 2024: PR Solutions
FinovateSpring 2024 will feature a lot of exciting new fintech products/solutions. This article reviews some of these industry developments and considers fintech innovation from a marketing and PR perspective. Startups can grow their bottom line by pursuing new PR...
PR Solutions in Cybersecurity: RSA Conference 2024
The RSA conference is one of the most important cybersecurity events of the year. It showcases the technology of many leading companies in the industry. The use of AI will be a significant focus at RSA 2024. Featured industries include Advanced MSS/MDR,...