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The Future of Social Video
The future of social video is now and it’s growth doesn't seem to be stopping anytime soon. From social media stories and live videos to streaming movies or documentaries, brands and marketers have seen a huge success with adding video to their strategies and...
Is TV The Next Frontier for Social Media Platforms?
Have you spent a long time finding a new Netflix show only to start scrolling on your phone two minutes in? Social media is overtaking the entertainment industry in various ways. With platforms like Facebook Watch, YouTube TV and IGTV, social media is slowly starting...
How to Understand and Implement Media Trends
One of the biggest roles of a publicist or PR agency is identifying and acting on media trends. Nothing could be more true in 2020—in the face of a pandemic, brands that have kept up with trends have thrived, while others have floundered. What has been the difference...
5 Reasons Why It’s More Effective to Work with Nano-Influencers
Nano-influencers are a relatively new type of influencer. Their accounts are neither glamorous nor polished and their photos aren’t retouched with dozens of filters. They are everyday people with a following ranging from 1,000 to 5,000 and tend to be a trusted voice...
2021 to Bring New Opportunities and New Challenges to Marketers
After the profound disruption of pandemic year 2020, I’ve been looking for hope in nearly anyplace I can find it. Part of my journey has included thinking about the significance of the number “21,” our new year. And, a significant number it is. In 17 countries, 21 is...
Lessons from Three of 2020’s Biggest PR Fails
If I could sum up 2020 in one phrase it would be, “a huge fail!” Cancelled conferences, delayed announcements and layoffs are just a few of the many complications we’ve all had to face. It seemed as though there was a new situation to address each month, and some...
Your Guide to Marketing in 2021
COVID-19 has led to a very strange time for the whole world. The marketing industry has not been exempt from the pandemic’s impact, and we expect to continue experiencing changes as the new year approaches. When the pandemic first hit, many of us had to regroup, make...
How to Predict and Measure Content Effectiveness
A lot of time and money is put into content marketing programs. So how can you ensure your content will be effective? And how can you ensure its effectiveness across the perspectives of search engines, your customers, and your business goals? In this blog, we help you...
COVID-19 Sparks a New Look at LinkedIn
Among the many impacts of COVID-19 is its effect on how companies reach out to prospects and close deals. Cold emails have a very low success rate, especially for complex products, people are bombarded with webinar invitations, advertising has limited possibilities,...
Keys to Driving Webinar & Digital Event Registrations in 2021
According to Martech’s Event Participation Index, 81% of professionals said they’ve attended a virtual event since the onset of COVID-19; moreover, 75% noted they were satisfied with these events. Even with the promise of vaccine distribution starting soon, it’s safe...
How to Drive Organic Impact with Press Content
Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It’s also a well-known industry fact that media logos on your site can increase conversion rates and build trust with your target audience. While...
Using Visuals to Tell Your Brand’s Story
To tell a good story, it usually involves the five senses. But when it comes to digital marketing, it’s hard to relay touch, taste, and smell so sight and sound have to dominate. When done well, it captures people’s attention and tricks the other senses to believe...