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How to Increase Brand Awareness on Instagram
Posting consistently on Instagram does not necessarily mean people are becoming more aware of your brand. A company can publish several times a week, follow every trending format and generate a respectable number of likes without creating much lasting recognition. The...
How to Increase Brand Awareness on Instagram
Posting consistently on Instagram does not necessarily mean people are becoming more aware of your brand. A company can publish several times a week, follow every trending format and generate a respectable number of likes without creating much lasting recognition. The...
10 Powerful Tips to Improve Your Public Speaking Skills
Whether you’re presenting at an industry conference, leading an all-hands meeting, delivering a keynote or speaking on a podcast, strong public speaking skills are essential for communicating ideas effectively and connecting with your audience. Every presentation is...
10 Powerful Tips to Improve Your Public Speaking Skills
Whether you’re presenting at an industry conference, leading an all-hands meeting, delivering a keynote or speaking on a podcast, strong public speaking skills are essential for communicating ideas effectively and connecting with your audience. Every presentation is...
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Crisis Management Strategy: Why Planning Must Begin Now
Developing a crisis management strategy before trouble strikes is one of the most important responsibilities of organizational leadership. Most organizations at some point will go through a crisis: a senior executive launders money, a hurricane destroys a facility, or...
8 Best Press Release Examples (And Why They Work)
Press release examples are one of the most effective ways to understand what strong media communication actually looks like. While it’s helpful to learn structure and formatting rules, seeing real-world press releases in action makes it much easier to recognize what...
How to Write a Press Release
How to write a press release is a question many businesses ask when they want to share important news and generate media coverage. A press release is a powerful tool for communicating company information. In today’s market, it is critical for businesses to regularly...
The New Rules Of Brand Discovery In An AI-First World
Search used to be simple: a question, a page of blue links and a fight to win the click. Brand discovery was essentially a story about rankings, keywords and referral traffic. That’s no longer how people find answers. As AI assistants and generative search become the...
Measuring AEO Search Success
Answer Engine Optimization (AEO) search success is becoming essential for brands seeking visibility in AI-powered search results. Unlike traditional search engine optimization (SEO), which focuses on rankings and clicks, AEO optimizes content to appear directly in...
What is AEO? The Powerful Shift Reshaping AI Search Visibility
What is AEO? That was the question we asked when the acronym first started circulating in marketing circles. As publicists, we’re often skeptical of new marketing acronyms. When AEO gained traction, it seemed like just another trend brands were urged to follow. Before...
PR in 2026: Where the Market is Heading
In 2026, public relations is under more pressure than ever to prove its value. Media landscapes are more constrained, with fewer journalists and higher editorial bars. Attention is fragmented, and AI has moved from experimentation to infrastructure. At the same time,...
A Year of Momentum and What’s Ahead in 2026
A Year of Positive Change at UPRAISE This has been a year of positive change at UPRAISE. I’m excited to recap the year and look forward to the year ahead. Joining Forces with rbb Communications In February, rbb Communications, a Miami-based integrated communications...
How to Market an Acquisition: Proven Strategies for Success
Communications agencies, like most businesses, grow through organic expansion and acquisition. Each strategy has its benefits. Organic growth demonstrates there is genuine demand for the agency’s services, a loyal client base is in place and robust internal...
What is Public Relations? PR Definition Fully Explained
What is public relations, and why is it so misunderstood? pub·lic re·la·tions /ˌpəblik rəˈlāSH(ə)nz/ noun The professional maintenance of a favorable public image by a company or other organization or a famous person. – Oxford Languages A strategic communication...
What is a Press Release?
“We want to do a press release and get it out right away!” Given the numerous conversations we’ve had with clients that've begun this way, we thought it was essential to blog about what exactly a press release is, when it’s appropriate to draft one, what it should...
Ritz-Carlton Public Relations: When Service Becomes Strategy
Over the years, the Ritz-Carlton brand has become renowned as the premier choice for luxury accommodations. Maintaining that reputation requires more than just a great social media campaign, although luxury influencers have certainly played a role. It’s one of the...