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The Do’s and Don’ts of Influencer Marketing
Influencer marketing continues to grow year after year. Open your phone, and chances are you will find #ad or #sponsored strewn across your screen within your first several scrolls. While traditional success may be measured in conversion and sales, there are a slew of...
How to Foster a Community on Social Media
The pandemic fueled a society longing for human connection. Luckily, we had social media to connect us virtually which caused a spike in the percentage of time we spent on our phones. How can brands leverage this to foster a community on social media? Here are a few...
TikTok and Clubhouse: How to Know Which Social Platforms are Right for Your Brand
With so many social platforms out there today, it can be difficult to decide which is best for your company. While sometimes it may seem like a good idea to have a presence on every social platform, it’s important to know which one fits best with your brand and the...
Announcing Funding—So Much More than Just a Press Release
Crunchbase News recently reported that global venture capital funding totaled more than $288 billion in the first half of 2021, up by approximately $110 billion versus the second half of 2020. When a marketing team plans a funding announcement, it’s important to...
Is Clubhouse Your Content Strategy’s Future?
With the onslaught of new social media platforms and features cropping up what seems like every month these days (looking at you, Fleets), you might find yourself tempted to expand your marketing program to gain access to untapped audiences. Clubhouse is one of those...
An Introduction to the Clubhouse App
Stay-at-home mandates throughout 2020 caused everyone to rethink how they connect with other humans while social distancing. In a time when people were isolated from one another, virtual happy hours, working and group events became the norm. Launched in March 2020,...
How to Build an Award-Winning Public Relations Campaign
If you aren’t familiar, the goal of a public relations campaign is to spread momentum and create a narrative around whatever it is you are trying to promote. Some of the most successful PR campaigns have stood the test of time and remain front of mind for many...
Putting Your Prospects at the Center of Your Digital Experience Strategy
In September of last year, Gartner said that by 2025, 80% of sales interactions would happen in digital channels. This is because 33% of all buyers desire a seller-free sales experience — a preference that climbs to 44% for millennials. Putting your prospects at the...
Getting Started with Effective Digital Marketing
Digital marketing conjures up images of enormously complex, expensive campaigns that leave many wondering how can they pull it off, do they have enough resources, is there the expertise within their organizations, and similar questions. These are all valid questions,...
5 Ways to Celebrate Your Company Award
Celebrating success as a team is important when it comes to boosting spirit and morale. Taking the time to pause and commemorate wins, both big and small, can lead to improved collaboration and performance. Winning a company award is a direct reflection of the hard...
5 Ways to Promote Your Award Win
You’ve put so much effort into winning an award — why stop there? There are various ways to promote your award win so that it doesn’t go unrecognized by your network. Here are five ideas to help you get started. Want to bring more awareness to your win? Distribute a...
Awards, What Are They Good For?
There are so many awards out there that all kinds of businesses can apply for. While they’re all available and some have a simple application process — are they worth it? Winning an award may seem like a positive thing for any company, but it’s important to realize...