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How to Market an Acquisition: Proven Strategies for Success
Communications agencies, like most businesses, grow through organic expansion and acquisition. Each strategy has its benefits. Organic growth demonstrates there is genuine demand for the agency’s services, a loyal client base is in place and robust internal...
How to Market an Acquisition: Proven Strategies for Success
Communications agencies, like most businesses, grow through organic expansion and acquisition. Each strategy has its benefits. Organic growth demonstrates there is genuine demand for the agency’s services, a loyal client base is in place and robust internal...
What is Public Relations? PR Definition Fully Explained
What is public relations, and why is it so misunderstood? pub·lic re·la·tions /ˌpəblik rəˈlāSH(ə)nz/ noun The professional maintenance of a favorable public image by a company or other organization or a famous person. – Oxford Languages A strategic communication...
What is Public Relations? PR Definition Fully Explained
What is public relations, and why is it so misunderstood? pub·lic re·la·tions /ˌpəblik rəˈlāSH(ə)nz/ noun The professional maintenance of a favorable public image by a company or other organization or a famous person. – Oxford Languages A strategic communication...
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PR Solutions in Cybersecurity: RSA Conference 2024
The RSA conference is one of the most important cybersecurity events of the year. It showcases the technology of many leading companies in the industry. The use of AI will be a significant focus at RSA 2024. Featured industries include Advanced MSS/MDR,...
Telecomm Industry Innovation and PR in 2024: NAB Conference
The 2024 NAB Telecomm conference features many innovations catering to content creators, the software and entertainment industries, companies integrating hybrid cloud systems and others. Just for starters, this year, it showcases how to help organizations: Maximize...
What is Segregation of Duties in Cybersecurity?
The fourth industrial revolution has brought about an increased risk of cyberattacks. In the following sections, we discuss the segregation of duties, one of the key concepts in protecting your organization, as the risk of cyberattacks poses increased organizational...
The SLAM Method for Phishing Detection
A nearly ubiquitous reliance on networks in the business world has made companies more prone to cyberattacks than ever. Yet, hostile actions are not always high-tech. Phishing is one of the most common forms of social engineering attacks. In this article, we discuss...
What are TTPs in Cybersecurity?
Cyberattacks are on the rise and are likely to increase significantly throughout 2024. Given this reality, it’s more important than ever that companies understand how to mitigate these threats. TTPs are one method of studying how hackers get into networks. In the...
Elevate Your Presence on LinkedIn with Creator Mode
When it comes to professional networking, staying ahead of the curve is essential for maximizing your reach and influence. LinkedIn, the go-to platform for professionals seeking meaningful connections and career opportunities, has introduced a handful of game-changing...
Shaping Tomorrow’s Narrative: PR Strategies for 2024
As the countdown to 2024 begins, the PR environment beckons with a constantly shifting assortment of possibilities and challenges. After taking note of the knowledge gained over the previous year, public relations professionals everywhere are ready to start the new...
CES 2024: Are You Ready?
CES is the world’s biggest, most influential tech conference, taking place in Las Vegas from January 9-12. This year’s theme is All Together. All On and we’re expecting a massive audience with companies going all in about the hottest tech topics, including artificial...
LinkedIn Do’s and Don’ts
Professional networking is pivotal in career advancement, and maintaining an updated LinkedIn profile is more than just a formality — it’s a strategic necessity. Your LinkedIn profile is an online representation of your professional journey, skills and...
From Connections to Coverage: 5 Tips for Building Authentic Media Relationships
Securing positive media coverage for our clients remains one of our most important services. An ongoing stream of positive coverage is essential to building brand equity and can be an important business development solution by generating top-of-funnel interest and...
Mastering Media Relationships: How to Become a Journalist’s Go-To Source
The work of media members and PR professionals has been intertwined since the beginning of both professions and as the media landscape evolves, it directly affects how we, as PR pros, conduct our own work. We must remain in tune with media members as we manage our...
Captivate and Convert with Data-Driven Content Marketing
In the fast-paced world of marketing and public relations, staying ahead of the curve is paramount. One strategy that has proven itself time and again is data-driven content marketing. Recently, I attended a webinar titled “Convince by the Numbers: Data-Driven Content...