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More Posts
How to Stand Out on Social Media in 2023
It’s absolutely essential to include social media in your comprehensive communications and marketing plans. Your online presence, both via social media and the company website, is a direct connection to current and potential customers, important company stakeholders...
Is a Recession Coming? What It Means for Marketers…
No one knows if the U.S. economy is going to enter a recession in the near term. Goldman Sachs wrote in November, “The U.S. will probably stick a soft landing next year: the world's largest economy is forecast to narrowly avoid a recession.” As a Forbes contributor,...
How to Get More Views on YouTube
YouTube, one of the top video-sharing platforms in the world, can be an important part of your marketing strategy. With over one billion hours of content watched by users daily, it’s no surprise that growing your YouTube channel is an effective way to amplify your...
Social Media Lessons: Be More Like Crumbl Cookies
Today, there isn't a consumer-facing brand that wouldn't consider social media an essential marketing strategy. Some brands are certainly better at capturing an audience's attention than others. One of the leaders in social media...
How to Get More Leads from Your Website
Lead generation is a top priority if you want your business to grow. And for businesses hoping to see an uptick in lead generation, UPRAISE has a question for you: when’s the last time you’ve refreshed your website? Optimizing your website is essential to getting high...
Leverage Social Listening to Stay Competitive
In 2020, businesses experienced one of the worst possible scenarios as the COVID-19 pandemic ripped its way across the globe, shutting down in-person operations for almost everyone. As brands scrambled to adapt, it was critical to understand just how successful they...
Why You Should Amp Up Marketing in a Recession
Starting in May, a few clients contacted us to let us know they were receiving pressure from their investors to cut budgets in advance of the anticipated recession. This has proven to be very short-sighted advice and we were able to convince some clients this would be...
UPRAISE Wins Clutch 2022 Leaders Awards for San Francisco’s Top PR Firm
Modern brands deserve modern solutions that are smart, savvy, and scrappy. Here at UPRAISE, we strive to empower and help our clients navigate through fast-paced environments. Headquartered in San Francisco, California, we are a public relations and boutique marketing...
UPRAISE Wins Clutch 2022 Leaders Awards for San Francisco’s Top PR Firm
Modern brands deserve modern solutions that are smart, savvy, and scrappy. Here at UPRAISE, we strive to empower and help our clients navigate through fast-paced environments. Headquartered in San Francisco, California, we are a public relations and boutique marketing...
Storytelling: How Businesses of Any Size Can Make a Big Impact
In this Volvo advertisement, the car manufacturer doesn't use fear to promote its new safety feature. Instead, they tell the story of a child who became an adult thanks to the car's automatic stopping feature. The commercial does a fantastic job of telling a story and...
Common Misconceptions About Public Relations
As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...
PR & Marketing: What’s the Difference?
Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist. Marketing: The action or business of promoting and selling products or services, including market research and advertising....