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More Posts
Social Media Lessons: Be More Like Crumbl Cookies
Today, there isn't a consumer-facing brand that wouldn't consider social media an essential marketing strategy. Some brands are certainly better at capturing an audience's attention than others. One of the leaders in social media...
How to Get More Leads from Your Website
Lead generation is a top priority if you want your business to grow. And for businesses hoping to see an uptick in lead generation, UPRAISE has a question for you: when’s the last time you’ve refreshed your website? Optimizing your website is essential to getting high...
Leverage Social Listening to Stay Competitive
In 2020, businesses experienced one of the worst possible scenarios as the COVID-19 pandemic ripped its way across the globe, shutting down in-person operations for almost everyone. As brands scrambled to adapt, it was critical to understand just how successful they...
Why You Should Amp Up Marketing in a Recession
Starting in May, a few clients contacted us to let us know they were receiving pressure from their investors to cut budgets in advance of the anticipated recession. This has proven to be very short-sighted advice and we were able to convince some clients this would be...
UPRAISE Wins Clutch 2022 Leaders Awards for San Francisco’s Top PR Firm
Modern brands deserve modern solutions that are smart, savvy, and scrappy. Here at UPRAISE, we strive to empower and help our clients navigate through fast-paced environments. Headquartered in San Francisco, California, we are a public relations and boutique marketing...
UPRAISE Wins Clutch 2022 Leaders Awards for San Francisco’s Top PR Firm
Modern brands deserve modern solutions that are smart, savvy, and scrappy. Here at UPRAISE, we strive to empower and help our clients navigate through fast-paced environments. Headquartered in San Francisco, California, we are a public relations and boutique marketing...
Storytelling: How Businesses of Any Size Can Make a Big Impact
In this Volvo advertisement, the car manufacturer doesn't use fear to promote its new safety feature. Instead, they tell the story of a child who became an adult thanks to the car's automatic stopping feature. The commercial does a fantastic job of telling a story and...
Common Misconceptions About Public Relations
As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...
PR & Marketing: What’s the Difference?
Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist. Marketing: The action or business of promoting and selling products or services, including market research and advertising....
Will Metaverse be a Safe Place for Your Brand
We’ve all heard by now that Facebook has rebranded as Meta—the next evolution of social connection—as they call it, but what is the metaverse, what exactly can be found in it and will it be safe for your brand? The term “metaverse” was coined in 1992 and referred to...
Unlocking Opportunity in the Metaverse
The past few years have been a deeply challenging time, placing a tremendous amount of pressure on CEOs, CMOs, CXOs and service leaders and causing them to transform how they think about experience in their organizations to help drive incremental revenue and margin...
The Bold, the On-brand, and the Just Plain Bizarre: A Roundup of April Fools’ Day Pranks
April Fools’ Day, a long tradition with an origin shrouded in mystery, has come and gone once again in the world of international consumerism. In an era of information overload, brands are constantly looking for new and humorous ways to engage their consumers on...