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As we begin the new year, marketers need to consider fresh strategies to drive growth for their businesses as technology and customer behavior evolve. Here are five strategies to help your company improve marketing efforts, boost sales and provide more value in 2023...
As we prepare to move into 2023, the world continues to experience rapid changes and advancements in various industries. From technology to healthcare, transportation to education, we are witnessing a transformation in how we live and work. In this context, it's...
It’s absolutely essential to include social media in your comprehensive communications and marketing plans. Your online presence, both via social media and the company website, is a direct connection to current and potential customers, important company stakeholders...
No one knows if the U.S. economy is going to enter a recession in the near term. Goldman Sachs wrote in November, “The U.S. will probably stick a soft landing next year: the world's largest economy is forecast to narrowly avoid a recession.” As a Forbes contributor,...
YouTube, one of the top video-sharing platforms in the world, can be an important part of your marketing strategy. With over one billion hours of content watched by users daily, it’s no surprise that growing your YouTube channel is an effective way to amplify your...
Today, there isn't a consumer-facing brand that wouldn't consider social media an essential marketing strategy. Some brands are certainly better at capturing an audience's attention than others. One of the leaders in social media...
Lead generation is a top priority if you want your business to grow. And for businesses hoping to see an uptick in lead generation, UPRAISE has a question for you: when’s the last time you’ve refreshed your website? Optimizing your website is essential to getting high...
In 2020, businesses experienced one of the worst possible scenarios as the COVID-19 pandemic ripped its way across the globe, shutting down in-person operations for almost everyone. As brands scrambled to adapt, it was critical to understand just how successful they...
Starting in May, a few clients contacted us to let us know they were receiving pressure from their investors to cut budgets in advance of the anticipated recession. This has proven to be very short-sighted advice and we were able to convince some clients this would be...
Modern brands deserve modern solutions that are smart, savvy, and scrappy. Here at UPRAISE, we strive to empower and help our clients navigate through fast-paced environments. Headquartered in San Francisco, California, we are a public relations and boutique marketing...
As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...
We’ve all heard by now that Facebook has rebranded as Meta—the next evolution of social connection—as they call it, but what is the metaverse, what exactly can be found in it and will it be safe for your brand? The term “metaverse” was coined in 1992 and referred to...
April Fools’ Day, a long tradition with an origin shrouded in mystery, has come and gone once again in the world of international consumerism. In an era of information overload, brands are constantly looking for new and humorous ways to engage their consumers on...
As marketers and communicators, our day-to-day efforts can be boiled down to one consistent goal: Keep our clients involved in the conversation. Whether it be releasing a statement about a local event in your client’s area or supporting organizations that align with...
Marketing to consumers had to shift rapidly during the pandemic. As in-person opportunities dwindled to nothing, marketers had to allocate marketing budgets 100% online. As we’ve begun to return to the new normal, marketing trends continue to adjust. Below we’ve...